In this week’s digital news, Google completes March 2025 Core Update rollout after two weeks of implementation across search results worldwide. Google’s John Mueller speculated on why the ‘15% of queries unseen’ statistic remains steady despite changes from LLMs and AI search.
Google Demand Gen introduces platform-comparable conversion columns meaning more accurate benchmark performance visibility. LinkedIn’s new tools help optimise ad planning, streamline execution, and improve performance tracking to drive better results with less effort
New digital ethic guidelines issued by the PR Council offer a practical framework for confronting the ethical implications of emerging technology and social platforms. The release of OpenAI’s updated image generation tool has sparked controversy, particularly regarding its ability to replicate the iconic animation style of Studio Ghibli.
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Google completes March 2025 Core Update rollout
Google confirmed the completion of their March 2025 Core Update on Thursday 27th April, exactly two weeks after the roll out began. This update has seen some volatility on the SERPs, but with most site owners being pleased to see that forums have appeared to see a drop in their visibility after taking over the SERPs over the last year. Despite Reddit still gaining visibility, a lot of other forum sites appear to have declined.
Now the update is complete, you should be able to get a better idea of how your site has performed throughout the update and make any appropriate changes to your strategy if required. Sites negatively impacted by the update should focus on improving content quality, removing programmatic or low-value pages, and ensuring their content genuinely addresses user needs rather than being created primarily for search engines.
Read more here.
Google revisits 15% unseen queries statistic in context of AI search
Google’s John Mueller confirmed at Search Central Live NYC that it still remains the case that 15% of all search queries are brand new and Google have never seen them before. It was expected that this may increase with the development of AI and LLMs, leading users to search more long tail, specific queries, however that 15% figure still stands today.
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Google Demand Gen get new conversion tracking columns
Google is rolling out new conversion tracking columns for Demand Gen campaigns, giving advertisers a more nuanced view of social-style performance tracking. Advertisers can now directly compare Demand Gen campaign performance with paid social platforms, using view-through conversion data that provides a more comprehensive attribution model.
Read more here.
LinkedIn introduces AI and automation tools to improve ad performance
LinkedIn released automation updates that could help advertisers leverage advanced forecasting, automation, and insights to streamline ad creation and maximise ROI with new levels of efficiency. The new Media Planner helps you forecast ad performance before launch. Ad Duplication and Dynamic UTMs simplify campaign creation and tracking. Marketing Overview, Measurement Insights, and AI-driven Performance Digest provide deeper measurement capabilities.
Read more here.
PR Council issues new digital ethics guidelines
The PR Council has released updated ethical guidelines aimed at helping PR professionals navigate the growing challenges posed by AI-generated content, misinformation, and data privacy. Developed by the organisation’s ethics task force. The guidelines offer a practical framework for confronting the ethical implications of emerging technology and social platforms.
Read more here.
ChatGPT’s Ghibli-esque images highlight IP risks
Shortly after the ChatGPT update on Tuesday 25th March, social media users began sharing generated images. Ranging from personal photos to violent representations of 9/11, generated in a Ghibli-esque style. While some view the images as a fun social media trend, others have voiced concerns about the ethical implications of AI creating such works. Critics highlighted the issue of intellectual property and the potential for AI to undermine human artists by mimicking distinctive styles. Studio co-founder Hayao Miyazaki has previously expressed disdain for AI, calling it “an insult to life itself”.
Read more here.
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