Welcome to the latest edition of our weekly digital marketing news roundups, where our expert team brings you the latest exciting developments in the world of digital marketing. This week, we explore some of the new features Google are rolling out in Europe, and much more…
Let’s dive into some of the latest and exciting updates and news from the marketing world…
Table of Contents
Just half of marketers are happy at work, survey reveals
The number of marketers who are happy in their jobs has fallen in the past year, according to Marketing Week’s 2024 Career & Salary Survey. Just over half (55.6%) of marketers say they are either quite happy or very happy in their role. However, more than a fifth (22.2%) are either not very happy or quite unhappy – a significant portion of the workforce. Meanwhile, 22.2% say they are indifferent. Read more here:
Google is rolling out new search features in Europe
Google is rolling out several new features in Europe to comply with the EU’s new Digital Markets Act. New features include carousel-style rich results for queries related to travel, local services, and shopping, as well as dedicated ‘aggregator units’ to highlight links to major aggregator sites relevant to the search. The DMA’s main objectives are to give users more choice over default apps, stores, and services, improve data transparency and ban self-preferencing in rankings, so these changes aim to make sure Google complies with the new rules whilst maintaining user experience. Read more here:
Google launches “How Search Works” series to demystify SEO
Google have launched a new “How Search Works” video series on their Search Central YouTube channel to explain the inner workings of search engines in simple, beginner friendly terms. The first video is an introduction to the series and explains that the remaining parts will delve into the technical aspects of Google’s Search functionality to unpack the three core stages of search – crawling, indexing, and serving. Key takeaways from episode one includes:
- Google does not accept payment for rankings or more frequent crawling.
- Quality content is highly dependent for earning a favourable position in Search results.
Google will issue advertisers credit refunds after overcharging error
Google will provide credit refunds to advertisers overcharged due to a technical glitch affecting some Display and Video 360 campaigns from July to December last year. Affected advertisers received email notifications and are advised to contact their sales teams for more information. Google assures that the issue is resolved and will compensate for overcharges with credits. A Google spokesperson stated that the bug resulted in minor overcharges, resolved in December 2023, and affected advertisers were notified and credited accordingly. Read more here:
Programmatic Advertising: Where the future of digital marketing is headed
The dentsu e4m Digital Advertising Report reveals that digital ad spending in India has surpassed TV for the first time, with programmatic advertising driving significant growth. Programmatic buying accounted for 42% of digital media spending in 2023, projected to reach 45% by 2025. Paras Mehta from Interactive Avenues highlights programmatic role in enhancing transparency, efficiency, and data-driven marketing amid the demise of third-party cookies. Tejas Rathod of Mobavenue Media emphasises programmatic AI-driven targeting for meaningful connections. Prashant Deorah of Puretech Digital underscores programmatic impact on ad placements, blending individual and programmatic purchases for tailored engagement. Programmatic advertising offers publishers additional revenue streams, targeted inventory packages, and financial security, fostering quality content delivery and user experience. Read more here:
Where are you on the rich/poor staircase?
Research suggests most marketers grew up in a household where the highest earner was social grade AB – to better represent people of all walks of life the industry needs to diversify. According to Marketing Week’s 2024 Career & Salary Survey, the average marketer earns anywhere from £50,000 to £68,000 per year depending on the sector. The ONS reports that the average annual personal income in the UK is a little over £27,000. Marketers’ response to the ladder question shows a degree of awareness that they are a bit better off than other people. But marketers are still firmly positioning themselves in the middle with everyone else. Read more here:
If you’re looking for some expert advice on how to keep your digital marketing strategies fresh, from PPC and SEO best practices to affiliate marketing – get in touch with us. Our team of experts will be more than willing to discuss your requirements and offer their knowledge – just fire over an email to team@modo25.com and we’ll get back to you.
