Another week, another mention of artificial intelligence and the incredible rise of OpenAI’s ChatGPT has triggered a “Code Red” at some of the world’s largest companies, including Google and Microsoft.
In this week’s digital news to watch, Google have launched new CTV ad features, Facebook updates its ads transparency and Microsoft reveals Bing Chat, another AI-powered platform to compete with ChatGPT.
Google Display & Video 360 (DV360) is finally getting connected TV options and users will be able to buy and measure through the platform. A long-awaited feature which will allow audience overlaps to be measured alongside existing programmatic activity. Reach planner and frequency caps will also be useable which will give users control over their expected reach and how many times customers will see ads. Overall, we think it’s a great update and something that advertisers have been asking for.
The ‘why am I seeing this ad?’ feature on Facebook is getting an update. Facebook users will be able to see more detailed information on why they are seeing certain ads. This will include information about sites visited outside of Facebook that Facebook is tracking you on. Similarly, you’ll be able to see the interactions carried out on Facebook that might have influenced the algorithm such as liking certain posts.
Last week, both Google and Bing announced AI chat in the search results following the incredible rise of OpenAI’s ChatGPT. The rise was so fast, and so powerful, that Google issued a “Code Red” internally to address the situation. Even Google founders were called back in to review Google’s AI projects. This has triggered thousands of more “code reds” at publishers as many try to wrap their heads around Search without attribution (which would mean a lack of, or decrease in, links to publishers from search engines).
During a brief spat with the previous Head of Ads of Twitter, Elon Musk announced that Twitter is working on improving the ads side of the platform to make it more relevant. Based on Elon’s description, Twitter will utilise keyword-based ads “as Google does with search” to try and improve the relevancy of the platform. Twitter has previously been seen as a poorer option compared to other social networks and has quickly passed by TikTok a much newer platform.
In a recent Microsoft update, they released Bing Chat in the Edge sidebar. This is where Bing Chat can act as an AI companion while you browse the web (sitting in the Edge sidebar). For example, you can use Bing Chat to answer questions based on the content you are viewing in a tab you have open in Edge.
This new Bing is available in a limited preview on desktop, but everyone can visit Bing.com to try sample queries and sign up for the waitlist. Microsoft have said that they’re going to scale the preview to millions in the coming weeks and a mobile experience will also be in preview soon.