Welcome to the latest instalment in our series of weekly roundups, where we bring you the latest exciting developments in the world of digital marketing. This week, we explore the top trends marketers should look forward to on Black Friday and Cyber Monday, and much more…
Let’s dive into some of the latest and exciting updates and news from the marketing world…
Table of Contents
AI, evolving marketing stacks and email authentication. What are the key developments from this year that you need to keep in mind as you plan your 2024 strategy? In 2024, expect to see a significant continuation of growth in the AI field that will reduce time and increase sophistication to increase relevance for customer messaging. Companies will release AI and GenAI components with niche functionality or niche solutions that bridge the gap between ignorance and sophistication for marketers. Read more here.
Black Friday and Cyber Monday take centre stage in the retail extravaganza because this is the season of buying. But, the annual events have changed dramatically in recent years due to new retail practices and ever-changing consumer behaviours. Economic uncertainties and growing consciousness about prices among people have become paramount but Black Friday and Cyber Monday deals have never been so pronounced. Brands need to rise above the noise to attract consumers. Those brands who master this art can gain a competitive edge and enjoy success in the ‘golden quarter’. Read more here.
Amazon is said to be making progress in the automobile industry by entering the realm of online car sales. A collaboration with Hyundai is on the cards, enabling customers to buy cars directly through Amazon’s platform. This move indicates Amazon’s foray into new markets and underscores the trend of digitising conventional retail sectors. Through partnerships with established car manufacturers, Amazon intends to streamline the car-buying process, offering consumers a convenient online platform for choosing and buying vehicles. This development underscores Amazon’s strategic initiatives to broaden its offerings and tap into the increasing demand for online retail solutions. Read more here.
Google announced changes to Search last week to prioritise content that demonstrates first-hand knowledge in their search results pages. This change aims to make it easier for users to find unique, individual accounts of experiences for advice and opinions, as opposed to finding repetitive, second-hand sources. This reinforces the need to highlight your experience when demonstrating EEAT factors within your website content in order to stand the best chance at ranking well. Read more here.
Google introduced a new “Notes” feature experiment in Search Labs which lets users add comments to search results pages. The goal of this is to provide users with helpful insights from other real users alongside the organic results. There are obvious concerns from site owners about this, but Google have reassured they are exploring ways to provide site owners with insights into their Notes. This is currently only available in English in the US, as well as English and Hindi in India through Google Search Labs. Read more here.
Several major companies, including Apple, Disney, and IBM, have halted advertising on X due to concerns over antisemitism. The move comes after X owner Elon Musk shared a post on the platform that was seen as amplifying an antisemitic trope. The boycott gained momentum following an investigation by Media Matters for America, which identified ads from notable firms appearing next to pro-Nazi content on X. Musk, denying antisemitism, threatened to sue over the advertising investigation. IBM was the first to withdraw its ads, stating that the juxtaposition with Nazi content was “completely unacceptable.” Other companies, including the European Commission, Comcast, Paramount, and Lionsgate, have also followed suit. In response, Musk announced measures on X to address “calls for extreme violence” against Israel. Read more here.
If you’re looking for some expert advice on how to keep your digital marketing strategies up to date and follow the trends in a rapidly moving market – get in touch with us. Our team of experts will be more than willing to discuss your requirements and offer their knowledge – just fire over an email to email@example.com and we’ll get back to you.