Welcome to the latest edition of our weekly digital marketing news roundups, where our expert team brings you the latest exciting developments in the world of digital marketing. This week, we explore the top 5 predictions for Digital Out Of Home (DOOH) advertising in 2024, and more…
Let’s dive into some of the latest and exciting updates and news from the marketing world…
Table of Contents
Top 5 predictions for DOOH in 2024
The article outlines five predictions for Digital Out of Home (DOOH) advertising in 2024. It anticipates a surge in programmatic DOOH, enabling more targeted and data-driven campaigns. The rise of creativity in DOOH is highlighted, emphasising the importance of engaging content. The integration of sustainability practices into DOOH strategies is predicted, aligning with the growing focus on environmental responsibility. Additionally, the article foresees increased collaboration between brands and DOOH providers for innovative campaigns. Lastly, the potential impact of emerging technologies, such as 5G and augmented reality, on enhancing DOOH experiences is discussed. Read more here:
Edelman’s 2024 Trust Barometer report
The world’s largest PR firm surveyed over 32,000 people in 28 countries for its latest annual report, which debuts ahead of the World Economic Forum in Davos. In its latest annual report, Edelman found that respondents, by a two-to-one margin, say innovation is being poorly managed. The agency said, “This is true across developed and developing nations, age groups, income levels, educational status and gender.” Innovation has also become politicised, especially in Western democracies, where Edelman discovered that right-leaning individuals are far more likely than those on the left to resist it. The biggest gaps are in the U.S. (41 points), Australia (23 points), Germany (20 points) and Canada (18 points). As the most trusted institution, business has the greatest opportunity to shift society’s perception of innovation, according to Edelman’s research. Read more here:
Slew of deepfake video adverts of Sunak on Facebook raises alarm over AI risk to election
AI and ads are a match made in heaven for advertisers who want quick testing but when we throw politics into the mix it quickly becomes high risk.
The article raises concerns about the potential use of deepfake video adverts in political campaigns, especially on platforms like Facebook, with reference to PM Rishi Sunak. It highlights how AI-generated deepfakes could be employed to spread misinformation during elections, posing a significant risk to the democratic process. Emphasising the need for increased vigilance and regulations to address the misuse of deepfake technology in political advertising, as it could undermine trust and manipulate public opinion. The evolving landscape of AI and its potential impact on political discourse is a focal point of the discussion. Read more here:
Google: Author By-lines Not a Ranking Factor
Google has confirmed via X (formerly Twitter) that author by-lines are not a ranking factor despite claims from a notable publication that adding these would boost rankings. Author by-lines should instead be used to help your readers as opposed to Google. Whilst adding by-lines, alongside accurate information and a well presented article, may contribute to high quality content, they aren’t alone a ranking factor and content without these can succeed in search rankings. Read more here:
94% of Google SGE links are different from organic search results, study finds
New Authoritas analysis on commercial keywords shows that Google’s Search Generative Experience (SGE) appeared for 86.8% of keywords, with the links in their AI generated answers not matching any of the top 10 organic search results 93.8% of the time. Whilst it is expected that SGE will reduce organic traffic due to searchers being able to find answers directly in the SERP, this appears to be positive news for those sites struggling to reach the top 10 spots on Google as this offers another way to get in front of searchers. Read more here:
The most popular creativity technique of all time… doesn’t work
Brainstorming is the most popular creativity technique of all time. It allows people to freely associate thoughts and insights and explore openly a range of possibilities without fear that their suggestions will garner negative feedback. Millions of hours, globally, are spent each week populating brainstorming sessions. There’s just one problem with brainstorming as a creative technique – it doesn’t work. Read more here:
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