Happy Coronation week! 🇬🇧 We’re back with another quick round up; Matt, Kylie and Tom have shared their top stories in digital marketing. In this week’s news, only 4% of ads contain sustainability messaging, the ‘Godfather’ of AI leaves Google and YouTube is offering ad capabilities on it’s new short-form video.
ChatGPT and other AI tools have a role to play in helping communications and PR professionals better serve their clients. The only question, for the time being, is how? The technology will likely grow much more sophisticated in the coming months and years – currently, ChatGPT is helping with drafting creative content and ideation – but what next?
Just 4% of ads contain sustainability messaging – New analysis has revealed the ongoing but limited use of sustainability messaging in advertising. 4% of all ads analysed contained sustainability messaging, with retail and consumer healthcare sectors containing the least amount of climate-focused messaging in their ads, at just 1%. This is because sustainability messages drop off in 2023 as marketing priorities change.
Geoffrey Hinton, hailed as the ‘Godfather’ of machine learning, responsible for some of the biggest breakthroughs in artificial intelligence has resigned from Google. In his words, he wants to be able to speak freely about the potential dangers of AI. Hinton fears the race to deploy generative artificial intelligence will result in a deluge of fake imagery and text, leaving people unable to tell “what is true anymore.” The former Google VP said he also worries that AI will eliminate rote jobs and possibly endanger humanity if it gets “smarter than people.”
Google’s April 2023 reviews update has finished rolling out and any search ranking fluctuations seen after that date should be assumed to be a part of the daily ranking churn.
This update was notable for the fact that it now affects more than just products. It’s an algorithm referred to by Google as the “reviews system” that examines webpages that recommendations of products, services, destinations, games, movies and other things.
With growing environmental and social issues, people are looking for ways to help create a greener future. Eco-friendly search engines empower users to support environmental and social causes through everyday internet searches. Here are Search Engine Journal’s top picks for eco-friendly search sites:
- Ecosia: The Green Search Engine That Plants Trees
- OceanHero: Combating Ocean Pollution
- Ekoru: Protecting Oceans & Reducing Carbon Emissions
YouTube is introducing new advertising capabilities for its short-form video offering, Shorts. Shorts and in-feed video ads are extending into video reach campaigns, which use artificial intelligence to serve the ideal combinations of ads. Targeting solution YouTube Select will also be compatible with Shorts to pair ads with trending content.
The move sees YouTube looking to stay relevant in the competitive short-form landscape and arrives as the platform’s declining ad revenue continues to pose a challenge for Google and parent company Alphabet.
If you would like help with any of these updates, if you’d like to explore YouTube’s ad offering or you’re concerned around the Google update for SEO, get in touch with our team who’d be more than happy to discuss. Send us an email to firstname.lastname@example.org