We held another great webinar yesterday with social media experts and influencers, where we discussed the role of TikTok in building brand awareness at the upper end of the sales funnel and whether businesses should utilise this fast-growing video-sharing app.
Our CEO John Readman chaired the panel and was joined by Maayan Gordon, TikTok & LinkedIn Coach, Inigo Rivero, Former TikTok EMEA Strategy and Partnership Manager and Jamie MacDonald, Social Media Manager & Influencer.
As one of the fastest-growing social media platforms with over 800 million active users worldwide, should your business be on TikTok? Since the lockdown, TikTok’s popularity has grown even further, expanding its audience from under 25’s to all ages, making it a viable platform for advertisers.
The platform allows users to create short dance, lip-sync and comedy videos, which are around 15 seconds in length. A large majority of businesses question whether TikTok is suitable for their audience and if it’s possible to maintain professionalism whilst conforming to the nature of the app.
We shared a poll at the beginning of the webinar, questioning attendees on whether they use TikTok and If they are planning to use the app in the next six months. Only 23% said that their brand is on TikTok and over 50% said they plan to start using the platform.
This poll and thought-provoking questions from our host incited an interesting and informative debate, exploring how businesses can approach this emerging platform and whether it will work for their brand – including some best practice guidance from our social media specialists who work on the platform with influencers or are influencers themselves, with a combined following of over 2 million on TikTok.
A big thank you to our guests for taking part and for their continued support. The recording can be watched here.
If you would like to follow our panellists on TikTok, Jamie can be found at @jamiefreestyle and Maayan is @worldofglass. Here is the list of TikTok channel recommendations from our panel:
Our next webinar, entitled: ‘The future of B2B marketing and sales in the new reality’ will take place at 4 pm BST on Thursday 13 August. We already have a great line-up planned, pre-register your place here!
We are one of the first advertising partners of TikTok in the UK, so if you would like our team of specialists to help integrate TikTok into your paid social strategy, feel free to get in touch by sending us an email to firstname.lastname@example.org