We were excited to host our first-ever webinar on 16 April, discussing whether you should still spend most of your budget with Google and how to strategically plan your media spend to get the best return from our new platform BOSCO™ – particularly important during this testing time.
Our interactive webinar covered the effects that the Coronavirus has had on online demand, as well as helping you to take control of your marketing spend with our new planning tool, BOSCO™. Our CEO John Readman talked about our different approach to digital marketing and how we can utilise technology to measure marketing success.
Our Principal Data Scientist, Dr James McKeone shared his learnings from the Imperial College London model on the COVID-19 pandemic and his assumptions on the timeframe of the lockdown based on the basic reproductive number theory.
We thought it was important to address the current situation and to illustrate why data science and machine learning is crucial for providing insights and predictions.
As a result, there has never been a better time to increase certainty and accuracy with how you plan and invest your online media budget to achieve your desired outcomes.
We introduced BOSCO™ to help businesses make better investment decisions when it comes to their marketing budget. BOSCO™ uses machine learning and third-party data to provide insights, predictions and investment recommendations to ensure maximum ROI.
John demoed this innovative platform to the attendees, showcasing its potential to benchmark your current investment against industry standards – all in real-time. A new feature now enables the user to input their own budget split on each channel, as well as individual clickthrough and conversion rates. If you are interested in a free BOSCO™ comparison of your individual data against a competitor set, get in touch!
Scalability in performance marketing is a key driver in the dominance of Google Ads spend; our Associate Director of Performance Marketing, Dan Akers discussed the challenges of diminishing returns in this channel. Dan explains how teams need to maintain productivity within their budget spend and explore other channels that may be currently untapped – one way in which our new paid media planning tool, BOSCO™ can help your business.
If you would like to see the opportunities you could be missing with your media spend, our BOSCO™ tool is free to access. Don’t worry if you missed it, you can watch the recording at the bottom of the page!
We will be holding another interactive webinar on Thursday 30 April at 11 am, entitled: ‘What are the pros and cons of inhousing your digital marketing?’ Here’s what we will cover:
- When is the right time to inhouse?
- How to find the right talent
- How to manage and motivate an inhouse team
- Is it cheaper to manage inhouse or with an agency?
- KPI measurement and best practice inhouse
If you would like more information on BOSCO™ or any of our other services, we’d be more than happy to help, please get in touch by sending us an email to team@modo25.com
