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3 key factors to consider when inhousing your digital marketing

Inhousing your digital marketing can be a challenging process. There are clear, significant benefits in doing so, but there are several factors to take into consideration when deciding whether to bring some or all of your marketing inhouse.

Did you know that 85%  of businesses have already moved, or are moving their marketing inhouse? And 34% of marketers are looking to bring more inhouse. We’ve highlighted 3 key points to remember when reviewing your current marketing structure.


A fundamental aspect to consider is the structure and knowledge of your inhouse team. External agencies have the advantage of being able to expand and shrink teams on-demand based on client accounts, as well as having specialists in all areas of digital marketing.

Businesses who are looking to inhouse their marketing face the difficulty of recruiting staff, particularly in more creative disciplines. With this in mind, how do you attract the right talent? Can an inhouse marketing team compete with an external agency? This could mean searching for a candidate who has experience across different practices.


It’s important to address the operational practicalities of an inhouse team. If you work with a small team or you hire one person in one specific discipline, do you have a contingency plan in case of illness or annual leave? An external agency can simply reach out within their business to provide backup in this instance. Within your inhouse team, there is a requirement for some level of backup and support – there is a possibility for an external agency to provide additional cover during these times.


An area that is often overlooked when bringing your marketing inhouse is the tools available and your team’s experience with these tools. Enterprise-level digital marketing tools can be expensive and a significant cost for smaller businesses, whereas an agency is able to spread the costs across multiple clients. When hiring a digital marketing team, take into consideration how candidates can work with and without different marketing tools that are within the business. Is it worth making an investment in technology and software, if there will be minimal use?

How can Modo25 help?

We can get you started on your journey of taking control of your own marketing success. Our team of specialists can support your digital marketing services, we’ll get you on the ground running and then with our continued guidance and support, help your inhouse teams to upskill and expand. For more information, get in touch by sending us an email to

Abby Cooper - Modo25
Abby Cooper
Abby Cooper - Modo25
Abby Cooper

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