It’s been another whirlwind week for the digital marketing industry with everything changing on a seemingly daily basis.
While things are still very much up in the air for a lot of companies, we’ve been taking a look at some of the top news elsewhere within the world of marketing.
It appears we’re still very much following how coronavirus is affecting the industry with an unprecedented amount of coverage on how the marketing world is responding and adapting.
There is some good news and some not so good news across the board as businesses scramble to keep up with this everchanging market we find ourselves in.
With that in mind, here is our top 5 to watch this week in digital.
The Drum takes a look at how people’s tech and travel habits have changed during the COVID-19 pandemic. Interesting, through looking at research by AdColony, 95% of people they surveyed have purchased something online within the last two weeks and 46% of those said they will shift more purchases online in the future. The article has plenty more interesting statistics on what really is a developing situation around the world.
SimilarWeb has created a daily breakdown of how consumer repercussions of the coronavirus outbreak are affecting traffic to certain sites. It also shows trends by sector and clearly shows which industries are thriving and which are seeing a significant drop in search.
If you’re looking at ways you can reach local consumers with your content, MarketingTech has put together an in-depth guide. From identifying local keywords, optimising search and utilising listings on Google My Business, this is a handy guide for anyone looking to increase their consumer search in a specific area.
We all know the benefits for brand message when it comes to influencer marketing – but how can we continue to use this during uncertain times?
An article on Campaign explores how best to use influencer marketing in the current market and how to effectively adapt your brand and your messaging for measurable results.
An article on Business 2 Community takes a look at why and how important digital marketing is during the unusual climate created by COIVD-19. The piece looks in detail at how marketers should be responding, some of the industries that will thrive as well as advice on communication with your consumers.
In the summary, the piece talks about the importance of refining your brand message and becoming a trusted source of information for your audience. This will ultimately help a lot of e-commerce companies to grow and develop in an environment that is currently working in their favour.
If you’d like to find out more about how we could help with your digital marketing or to find out more about our new technology platform, Bosco, get in touch on firstname.lastname@example.org or 0113 350 2560.