Most businesses have now adjusted to this new way of working and have seen a positive outcome with their change in strategy. However, this is not the case with all businesses, with only 16% of big firms feeling optimistic than the last three months. In the words of Wickes’ CMO: “Stay positive, stay inquisitive, be adaptable.” We’ve rounded up our 5 to watch this week in digital marketing…
How has your typical day been impacted in the short term by the pandemic? That’s one of the questions that Econsultancy is asking CMO’s in its interview feature on marketing in the new normal. They interviewed Gary Kibble, Chief Marketing & Digital Officer at Wickes, he explained how his team and their stores are adapting and how the business will move forward afterwards. Gary provided some sound advice to marketers right now: “Stay positive, stay inquisitive, be adaptable.”
Whilst some businesses pause their marketing budget during the pandemic, particularly on paid search and media; the online shopping giant Amazon has disclosed ad gain of 44% over the past three months to reach $3.9bn despite COVID-19. The Drum revealed that Amazon are the clear early winner of the pandemic, with an equivalent of $33m an hour and revenues at $75.4 bn between January and March.
According to accountancy group Deloitte, the confidence of some of the UK’s largest businesses has dropped to an all time low as a result of the coronavirus. This was a part of a survey conducted by Deloitte with chief financial officers, which found that nine out of ten believe there is a high or very high level of uncertainty facing their business and only 16% were more optimistic than three months ago.
A Better Marketing blog on the Medium website shared the greatest lesson that Steve Jobs taught marketers. When it came to defining Apple’s products, he repeated three words: “It just works.” This simple sentence relates to the convenience of their products and how this motivated the consumer to spend money and purchase the latest iPhone, knowing it will be accessible. This same approach should be used to make things easier for your customer.
With all the innovative tech available on the market right now, email is still proving to be a big player during the pandemic and a key form of communication between teams and customers. Marketing Tech has reflected on why email is still massively significant to businesses and particularly important during this time.
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