The Coronavirus outbreak is still dominating the news, with recommendations in place that most businesses should operate from home if possible. If you’re isolating at home and wondering what’s going on in the outside world, we’ve rounded up the five things in digital that you should know this week…
A recent survey on The Drum has highlighted the differing business opinions during the coronavirus outbreak. 160 marketing professionals were questioned by Wyzowl on whether they think the virus will impact their marketing budgets. A split result saw 48% anticipate a reduction in spending, while a confident 46% expect no change at all.
Have you noticed that most big brands no longer post organically on social media? Organic marketing is irrelevant for businesses who want to reach a larger audience and this has proven to be effective. As a smaller organisation, organic marketing can help your business grow gradually but paid ads on social can give your business a big advertising boost. If you need some guidance with your social media planning, take a look at our step-by-step guide.
Experts are already speculating on what will happen once the coronavirus outbreak settles and what the retail economy will look like. Despite the temporary closure of restaurants and pubs, online shopping is booming – particularly Amazon, who have announced that they are hiring 100,000 new employees to meet increased demand. Most companies are set to struggle or even fail during this time, whereas Amazon is likely to emerge from the corona-recession much stronger than most.
During this difficult time, most businesses are looking for clarity and guidance on how to react to the pandemic. A virtual panel hosted by the Advertising Research Foundation (ARF) suggested that businesses should focus on direct-to-consumer strategies, brand mission and technology advancements. The panellists also added that the pandemic can be an opportunity for brands to issue campaigns focused on social good.
How accurate is your business’ data? Rob Armstrong, the Senior Technologist at Teradata, highlights that having clean data is critical for your business. The process is extensive but allows businesses to thrive and users to extend to new actionable analytics and insights. As data becomes more integral to businesses, it should be subject to higher data cleansing standards.