Fastest growing social network
Tiktok, as you may or may not know, is the world’s fastest growing social network with over 500 million installations across mobile devices; our guide will help you to get the best results from the app and how to use TikTok advertising for business.
Although relatively small before 2018, the explosion in popularity has been helped by the acquisition of musical.ly app which allows users to sing along to popular songs and upload them.
Tiktok is a similar platform to the now defunct ‘Vine’, where users upload videos up to 15 seconds in length. Videos have only a short amount of time to get their message across be it music, comedy, creative or a skill. It’s a platform that is already used by the NBA, Chipotle, Guess and it’s currently severely under-utilised.
Who’s on Tik Tok?
Users of the platform tend to be generation Z with 66% of users under the age of 30. The gender split is relatively neutral with 56% of users being male and 44% being female. TikTok allows you to reach a much younger audience than traditional social networks.
Working with influencers
The best route to marketing on TikTok might not be all through the paid side. TikTok does allow paid ads on their service, but as it’s a relatively new platform it is best to engage the audience by creating your own content and working with influencers. Working with influencers gives you an opportunity to reach potential customers through a trusted source whilst building your own presence.
A more difficult proposition, but a potentially lucrative one, is to create your own content. You’ll need to have your own video and creative team on hand to help and you’ll also need to have a good grasp of what your audience will want to see.
As you can see in the example below, San Diego Zoo managed to promote their brand successfully with cute animal videos (which never fail to go down well on the internet).
Your other option is paid advertising, which is currently rolling out globally. You can choose multiple different ad formats and target with a high granularity. Like other ad platforms, you can choose multiple optimisation methods and set your own budget limits.
Reaching your audience
With such a huge user base and a young and engaged crowd, TikTok plays an important role in the marketing funnel, generating interest and building an aura of trust around your brand. Working with influencers you can spread your reach across TikTok, in addition to platforms such as Instagram, to reach different audience sectors.
If you need help integrating TikTok into your marketing strategy, then please don’t hesitate to get in contact. We specialise in supporting businesses with their marketing strategies and helping them reach the best audience possible across networks.