Our Senior Performance Marketing Manager, Tom, and Senior Performance Marketing Executive, Kylie, discuss this week’s top digital headlines. The biggest news this week is about big brands like Nike, ASOS, Amazon, and Ted Baker have all been found to be advertising on sites that are actively spreading false information and lies surrounding COVID-19 vaccinations. Plus, Google is reportedly negotiating deals with Instagram and TikTok to have access to index all of their content. Also, we discuss PageSpeed Insights has been updated to Lighthouse 8.4, the tackling of fake sustainability claims, and how marketers can utilise mobile marketing post-pandemic.
Here are this week’s five digital headlines to watch:
Big brands advertising on sites spreading COVID-19 lies
Big brands like Nike, ASOS, Amazon, and Ted Baker have all been found to be advertising on sites that are actively spreading false information and lies surrounding COVID-19 vaccinations. These sites have been pushing false and dangerous information on the COVID-19 virus. Due to these brands having financial ties to them… it begs the question as to what responsibility they are taking?
Google working out a deal with Instagram & TikTok to index their video content
Google is reportedly negotiating deals with Instagram and TikTok to have access to index all of their content. They are also to serve their videos in SERPs, much like how Tweets appear on SERPs now after they came to an agreement in 2015.
If all goes well, the deal would mean Google can expand their SERPs to provide more video content. Therefore, creating more opportunities for site owners to get their site found through organic search.
Google update PageSpeed Insights to Lighthouse 8.4 to help improve LCP
PageSpeed Insights has been updated to Lighthouse 8.4 which features a new audit to help site owners achieve a better Largest Contentful Paint (LCP) score.
Although adding the Lazy Load HTML attribute to images across a site generally improves page speed. Adding it to those that appear within the LCP viewport can actually have a negative effect and create a bad user experience. This, therefore, started to be reflected in LCP scores dropping across WordPress sites using lazy loading on mass.
Site owners may have previously not been able to diagnose why their LCP scores were dropping. They will now be able to use the new Lazy Load Audit in Lighthouse 8.4. The new audit will identify any elements in the LCP viewport that are lazy-loaded, and that you need to remove the Lazy Load attribute from.
Fake sustainability claims to be tackled harshly
The UK’s Competition and Marketing Authority (CMA) published, last week, strict new guidance. It claims it will tackle ‘greenwashing’ or fake and false claims perpetuated by brands. This is in order to keep good levels of transparency with customers, as well as to make sure that brands are keeping up with their environmental change and waste commitments. Up to 40 per cent of claims made online by companies are false or misleading.
How marketers can utilise mobile marketing post-pandemic
Due to the pandemic changing the ways in which consumers are buying products. This article discusses the ways in which marketers can target users in the best way possible… through their mobile phones.
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