Did you know that 85% of marketers in Europe have moved, or are in the process of moving their operations inhouse? In partnership with The Drum, we’ve co-written an insightful whitepaper on the process of inhousing your digital marketing.
When it comes to taking your marketing inhouse or outsourcing to an agency, it’s no longer a one or the other decision; particularly during these challenging times when budgets are tighter, strategies have changed, and digital transformation is on the rise.
This whitepaper explores the benefits of inhousing, such as efficiency, speed, quality, transparency and a better approach to data. The report aims to help brands assess which parts of their business to inhouse, if not all, how to manage staff recruitment and retention and the tools and technology required to do so effectively. And the principle considerations that need to be assessed and how inhousing fits in with the strategies and goals set by the business.
We’ve assessed how some businesses will be comfortable establishing new teams and departments on their own, while others may turn to managed inhousing specialists for help bringing unfamiliar disciplines into the business.
The team at The Drum interviewed a number of senior brand executives, carried out in March and April this year.
The brands who took part in our inhousing whitepaper include; Jack Daniel, director of digital, Western Europe, Molson Coors; Vincent Gillet, VP international marketing, Hertz; Amanda Howard, marketing director, Medichecks; Toby Horry, brand and content director, TUI; and Noel Mack, chief brand officer, GymShark.
Here at Modo25, our team of specialists can support your marketing team digitally whilst providing best practice advice and guidance, to get you started on your journey of taking control of your own marketing success.
You can download and read our whitepaper by filling out the form below.