In these challenging times, businesses are changing the way they operate and adjusting to the new home office.
Whether you’ve been furloughed or you’re still working from home, it’s worth taking the time for personal development; to brush up on your digital marketing skills, become proficient within your industry and hit the ground running when we regain stability.
Fortunately, a large majority of training resources are now available at discounted rates or even for free. We’ve composed a list of courses and tools that can help you improve your digital marketing skills and get the most out of the lockdown period.
Formerly Academy for Ads, Google Skillshop is a free training centre for marketers who use Google professional tools, or for those who want to learn new online skills. Google offers a library of online courses designed to develop your understanding, which can be completed at your own pace. The Skillshop offers certifications once courses are completed, which include Shopping, Display and Analytics. Read more here.
The Microsoft Advertising program demonstrates how to make the most of your ad spend, in order to see a better return from your marketing budget.
Microsoft provides a number of courses to improve your knowledge and help you prepare for the exam – all for free. You can take this course at your own pace, with unlimited time to complete the exam that can be paused and resumed when convenient.
If you pass the exam, Microsoft verifies you as a member which provides a place in their member directory and a ‘Certified Professional’ badge, as well as your official certification. You can also download a free study guide to help you prepare for the exam. You can learn more about the program here.
Amazon Advertising learning console
With more than 40% of product searches now starting on Amazon, it’s a key player within online shopping. The Amazon learning console enables advertisers and marketing professionals to validate their proficiency in specific advertising topics. This platform is free to use and offers Amazon certifications and online badges.
You can choose a topic and difficulty level based on your business goals – you can prepare for these assessments using Amazon’s interactive training resources, which can be completed at your own pace. Sign up for the account here.
Facebook Blueprint Certification
Facebook’s Blueprint Certification recognises advanced-level proficiency in various aspects of digital marketing with Facebook products and can help you stand out within the industry. With a variety of assessments, from creative strategy to media buying, you can learn more about how Facebook works for business and gain certifications and online badges to become a certified professional. Take a look at the assessments here.
DistilledU is an online SEO university by Distilled, which can provide a great resource to master the art of search marketing. With interactive modules and over 133 hours of training content, you can study the basics and expand your knowledge to more advanced learning at your own pace. Their free demo gives you access to three modules; if you would like to learn more, an account will cost you $40 a month thereafter. Sign up for the free trial here.
Udemy is a unique online learning platform where you can study any topic at any time. Choose from over 100,000 online video courses with new additions published every month, from SEO, PPC or even public speaking and personal development. Each virtual course is rated by users and gives a brief outline of the topic, so you can see whether it’s relevant for your learning – courses start from £13.99. Take a look at the course on offer here.
To help businesses and marketers during this difficult time, Moz have released free access to their training academy. Moz Academy is offering over a dozen on-demand SEO courses to improve your skill set, learn a new discipline, or simply channel your energy into a productive distraction. This includes modules in SEO fundamentals, backlink audits and client onboarding. Read more about the free access to Moz here.
If you need support with any of the above or to discuss our training options to improve your digital marketing skills, please get in contact and we’ll be happy to see how we can help when we regain stability. Send us an email to firstname.lastname@example.org