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How to write an effective digital marketing CV

The digital marketing industry is a fiercely competitive one, and so your CV serves as your golden ticket when it comes to finding your dream job. Your CV is the very first glimpse potential employers will have of you, so it’s important to ensure that it is in the best shape possible and specifically tailored for the digital marketing job that you’re after.  

In this blog, we’ll explore how you can navigate the process of crafting the perfect digital marketing CV tailored to the UK job market, and how to capture the attention of companies and recruiters. 


Contact Information

It goes without saying but your CV should clearly display your contact details. Be sure to provide your full name, phone number, and a professional email address.

Your contact information serves as a crucial point of communication, allowing potential employers to reach out to you easily. Make it as simple as possible for them to get in touch with you.  

Personal statement

Start your CV off with a compelling personal statement that highlights your expertise, career goals, and unique contributions as a digital marketer. Tailor your statement to each specific role you apply for, emphasising your relevant skills and experience. 

Example: “As a results-oriented digital marketing professional with 5 years of SEO and content marketing experience, I am dedicated to augmenting online presence and brand visibility for clients. I am actively seeking a position that will allow me to harness my skills to drive digital success for a forward-thinking company.” 

Professional Summary

Your CV should include a professional snapshot that highlights your past work experience, noteworthy achievements, relevant education and certifications, and key technical skills that is relevant to the job you are applying for. 

Be sure to include:   

– A concise career summary highlighting noteworthy achievements. 

– Details about your educational background, including relevant degrees and certifications. 

– A list of key technical skills you possess, such as proficiency in SEO tools, PPC platforms, and analytics software. 

Work Experience

The work experience section is the place to showcase your practical knowledge and accomplishments. List your previous roles in reverse chronological order, with the most recent position at the forefront. For each role, include the following: 

– Your job title, the company’s name, and your employment dates. 

– A brief job description outlining your responsibilities and achievements. 

– Add any quantifiable metrics where you can, such as boosted website traffic, improved conversion rates, or increased revenue. 


Digital Marketing Manager, ABC Digital Agency 

June 2018 – Present 

– Lead a team that increased organic search traffic by 30% over 12 months. 

– Managed a quarterly budget of £50,000, resulting in a 25% ROI enhancement. 

– Implemented a content marketing strategy that yielded 5,000 leads in a single year. 


In the education section, provide details of your relevant academic qualifications, certifications, and training. Place your highest level of education at the forefront, providing the institution’s name, degree, and graduation date. 


Bachelor of Science in Marketing 

University of Manchester 

Graduated: May 2015 

Digital Marketing Skills

In today’s digital landscape, having a diverse set of digital marketing skills is essential to excel in the field. Your CV should serve as a brief yet clear display of your digital marketing expertise, demonstrating to potential employers that you are not only proficient but also adaptable in the ever-evolving world of online marketing. 

Technical Skills

These are the key areas of expertise that every digital marketer should be well-versed in. When listing your technical skills, be sure to provide context on how you’ve applied them in previous roles. Here are some of the essential technical skills to consider highlighting: 

   -SEO (Search Engine Optimisation): Mention your ability to optimise websites for search engines, boost organic traffic, and improve keyword rankings. 

   – PPC (Pay-Per-Click): Highlight your experience with managing and optimising paid advertising campaigns, be it through Google Ads, Bing Ads, or social media platforms. 

   – Social Media Management: If you’ve managed social media accounts, specify the platforms and your role and success in growing followers, engagement, and brand visibility. 

   – Content Creation: Elaborate on your content creation skills, such as writing blog posts, creating compelling social media content, or producing engaging videos. 

Proficiency in Tools

The digital marketing landscape is filled with a variety of tools that can streamline processes and provide valuable insights. Mention the tools you are proficient in and how you’ve leveraged them to achieve success in your previous roles. For instance: 

   – Google Analytics: Explain how you’ve used Google Analytics to track website performance, analyse user behaviour, and make data-driven decisions. 

   – SEO Tools: Specify the SEO tools you’ve employed, such as Moz, SEMrush, or Ahrefs, to conduct keyword research, competitor analysis, and track website health. 

   -AdWords: If you have experience with Google AdWords, detail your ability to create and manage effective advertising campaigns, optimise budgets, and improve ad quality scores. 

Awards and Achievements

If you’ve received any awards or recognition during your digital marketing career, create a separate section to showcase them. This could be anything from certifications and industry awards to recognition for successful campaigns. 


– Google Ads Certified 

– HubSpot Inbound Marketing Certification 

– 2021 Digital Marketing Excellence Award (Digital Marketers Association) 

Hobbies and Interests

Including a brief section about your hobbies and interests on your CV and make you more relatable. It’s also an opportunity to demonstrate your passion for digital marketing. For instance, mentioning that you run your own blog or actively follow industry influencers on social media can be a plus. 


Creating a strong digital marketing CV tailored for the UK job market requires great attention to detail. Remember to customise your CV for each job application, highlighting the skills and experiences most relevant to the specific role. Proofread thoroughly to avoid any errors and aim to keep it brief – ideally around two pages.  

By sticking to these guidelines, you’ll certainly improve your chances of standing out in a fiercely competitive market and securing your next digital marketing role in the UK. Best of luck! 

If you’d like to find out more about how we can help you progress in your digital marketing career or would like to explore new opportunities, take a look at our live roles or get in touch with us at  

Sara Smith - Modo25
Sara Smith
Sara Smith - Modo25
Sara Smith

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