Welcome to the latest instalment in our series of weekly roundups, where we bring you the latest exciting developments in the world of digital marketing. This week, we explore the power of pop culture and PR campaigns, the fact that Threads Search is finally coming and how retailers are becoming advertising giants.
Let’s dive into some of the latest and exciting updates and news from the marketing world.
Table of Contents
Threads Search is finally coming, according to Meta CEO, Mark Zuckerberg. The Threads app launched in July missing several basic features, but it seems that Meta is listening to users’ feedback to try to reverse their current downward trend in users. On initial launch, Threads was up to 100 million users by day five, but this has since fallen to an estimated 8 million users.
Google’s August 2023 Core Update is now officially finished rolling out after 16 days. Now is the time to assess the impact the update has had on your site and decide on your strategy to either continue this (if you’ve seen positive impact) or turn this around (if you’ve seen a drop in performance).
If you have seen drops, this may not be because anything is wrong with your site as such, but you have not been investing in improving your SEO over time as much as your competitors, who have moved up. See our blog for advice on how to prepare and recover from core updates in future.
Meta will be phasing out its Facebook News tab in the United Kingdom, France, and Germany in early December. The tab, which was launched in 2020, featured news articles from hundreds of publishers. Meta said it is deprecating the tab because it is not seeing the level of engagement that it had hoped for.
The company said that it will continue to work with publishers to find other ways to distribute their content on Facebook. Meta also said that it will continue to invest in news, including through its Reels product, which is a short-form video format that is popular with younger users.
As online shoppers explore their preferred websites, we are often hit with a massive range of deals and sales, although certain ones tend to stand out more prominently. The placement of product listings represents just one of the tactics employed by brands to collaborate with retailers in their efforts to target the vast audiences that popular shopping websites draw in. With millions of monthly visitors, exemplified by Amazon as the UK’s most visited site, amassing a staggering 286 million monthly hits, it’s unsurprising that brands are keen to tap into this avenue for reaching potential new customers.
Pop culture encompasses various aspects like trends, ideas, and media, shaping our society. It’s a dynamic force spanning music, film, fashion, and more, influenced by both mainstream media and grassroots movements, providing insights into societal dynamics. PR in conjunction with pop culture allows brands to harness its broad appeal and influence. This fusion enables businesses to enhance their public image, connect with target audiences, and achieve communication goals effectively. By aligning with pop culture trends, PR professionals can create impactful campaigns that resonate with their desired audience, sparking meaningful connections.
Microsoft Advertising has announced several new product features this month, including:
- Expanded audience targeting options in Microsoft Advertising Editor: Audience targeting is now available in Microsoft Advertising Editor globally, allowing advertisers to target their ads to specific audiences based on their interests, demographics, and other factors.
- Auto-generated assets for responsive search ads: Microsoft has released auto-generated assets for responsive search ads, which helps advertisers create more effective ads by automatically generating headlines and descriptions based on their keywords.
- New logo extensions: Microsoft has introduced new logo extensions, which allow advertisers to add their logos to their text ads. This can help to improve the visibility and click-through rate of their ads.
These new features are designed to help advertisers reach their target audiences more effectively and improve the performance of their campaigns.
If you’re looking for some expert advice on how to keep your digital marketing strategies fresh and follow the trends in a rapidly moving market – get in touch with us. Our team of experts will be more than willing to discuss your requirements and offer their knowledge – just fire over an email to firstname.lastname@example.org and we’ll get back to you.