In these unprecedented times, most businesses are challenged due to the economic impact of the COVID-19 pandemic. In the face of adversity, it’s important to maintain visibility within your industry, which will ultimately help your long-term profitability and continued development.
The isolation period is changing habits
Enforced isolation means that most people are at home, with no alternative means of spending other than online. The Drum acknowledged that 95% of people have shopped online in the last two weeks. During this provisional quarantine, there is still a requirement for goods and services.
This research into changing tech habits, conducted by AdColony, found that 46% of those surveyed said they will shift to more online purchases in the future. Prepare your business strategy aligned with these new opportunities, which will help your business thrive in this new way of working.
Traditional marketing forms are set to struggle as a result of the virus, but we have seen an increase in social media usage. Global Web Index found there has been a surge in people checking social media across all age demographics. A study by Obviously found a 27% increase in engagement on TikTok from February to March.
Given the data showing increased online activity, ad spend on social media platforms is set to increase over the next few months. There’s never been a more important time to get your brand on social media.
A fine line between sales and marketing
When it comes to marketing during a worldwide pandemic, upholding social responsibility allows consumers to connect with your brand. It’s important not to monetise the situation – some businesses have been criticised for their lack of sensitivity and for capitalising on the virus as a business gain.
Under these circumstances, you can improve your legitimacy by simply being active online. As long as your message is beneficial during this time, you’re able to make your audience aware that you are still available and willing to support them throughout this challenging time.
Keeping on top of your content production is essential for staying in touch with your existing customers and for reaching new audiences. Share your innovations and developments, as well as promoting positive business news.
Naturally, content consumption at this time will be less about sales-related topics and centred towards help and advice; particularly self-care and wellbeing. With a team based in Leeds, London, Melbourne and Prague who often work remotely, we asked our expert team for advice to help you get the best out of working from home.
This pandemic won’t last forever
It’s important to look towards the future during these uncertain times. The pandemic won’t last forever and there is already post-coronavirus speculation on the state of the economy.
As a business, plan strategically for the next few months. When we regain stability, businesses will be looking to reinstate their digital marketing strategies whilst adapting to changes that will arise throughout this time.
Whether normality resumes in three months or six months, you should arm your business for that time, giving it every opportunity to remain proficient and compassionate within your industry.
If you need marketing support at this time or if we can offer any advice on how to plan for the next few months, then we would love to help. Get in touch with the team and send us an email to firstname.lastname@example.org