Our CEO John Readman has recently featured on Segmentify’s podcast series ‘The eCommerce Growth Show’.
Hosted by Phill Kay, the podcast series interviews industry leaders and business owners in eCommerce, who share their story and expertise on how their business has grown and how others can do the same.
John introduced Modo25 and how we plan to disrupt the competitive agency space by offering a supported digital marketing service. We empower marketing teams to start their inhousing journey by providing a digital strategy and best practice, and then with our continued guidance, enable them to take control of their own marketing success.
Interweaved with our supported inhousing model, we’ve developed a new MarTech platform called Bosco, the Digital Marketing Prediction Index.
This all-in-one marketing intelligence platform that provides insights, predictions and marketing budget recommendations to ensure maximum ROI. Bosco benchmarks your online performance and how you compare to your competitors. Using trusted third-party data and clever machine learning to measure your online footprint and how effective you are with investment in organic and paid media channels.
John told Phill, “A lot of marketing tools will tell you what happened last week or last year, but what people actually want to know is what’s going to tomorrow and where should I be investing my next pound to get maximum return.”
As well as discussing our new marketing software, John spoke more about Modo25 and our purposeful business. We want to help those less fortunate by donating a percentage of profits to the 1morechild charity in Uganda. Modo25 is named after a 9-year-old girl who lives in one of the 1morechild orphanages, successively we also have named our new software Bosco, after the owner of the orphanage.
Are you spending your marketing budget efficiently? Click here to try the first version of Bosco for free!
Listen to John talk all about us on the eCommerce Growth Show podcast below. If you would like more information on Bosco, our inhousing service or to book a free demonstration, feel free to get in touch by sending us an email to email@example.com