In this weeks digital news to watch, our Senior Performance Marketing Manager Tom and Senior Performance Marketing Executive Kylie, discuss the best SEO podcasts for 2022, if site wide links are a Google ranking factor, the 10 most important SEO trends of 2022, 7 segmenting practices for retargeting and the evolution of value in the Metaverse.
Here is a list of the top 17 SEO podcasts to listen to in 2022, to become a better search marketer and keep up with the latest SEO news. The podcasts within this list are reputable, and give valuable insights on optimisation, AI analytics and content to get the most out of your SEO in 2022.
The podcasts include; Search Engine Journal Show, WTSPodcast Podcast, Azeem Digital Asks, Rankable Podcast by iPullRank, StoryShout Podcast, Marketing O’Clock and many others. These Podcasts are available to stream on Spotify, Apple Podcasts and Google Podcasts.
Should there be a concern about your organic search ranking if you are receiving site wide links? It is well known that inbound links are beneficial to SEO ranking, however are site wide links to other domains a negative factor? Google’s John Mueller has confirmed that organic site wide links do not have an impact on ranking factor in this statement “In general, if these are normal links – organic links – that are happening that are pointing at your content, then I would just let them be. That’s the way the internet works. People link to your content.” Google have recommended that companies wanting to use site wide links, should use the nofollow attribute to avoid signalling an unnatural link to the search engine bots. In the end, site wide links are a possible ranking factor as no matter how it is disguised, a link will always be a link.
In a podcast released by the Search Engine Journal Show, the top 10 SEO trends to watch in 2022 were covered. The podcast was aimed at helping SEO marketers ‘future-proof’ their 2022 strategy. Miranda Miller and Loren Baker discuss the trends on the podcast which can be found on Spotify, Apple Podcast, Google Podcast or through this link. The trends covered include user intent, content quality, localisation of SERPs & SERP changes, images & virtual content, automation and more.
Organising your consumer base into clusters, maximises your ability to convert leads into sales. Therefore it is no surprise that segmenting is an important fundamental when it comes to retargeting. Avoid using a ‘one-size-fits-all’ approach as it cuts important consumer information out of the equation, such as previous engagement with the brand.
On the list for the 7 best ways to segment your audience comes; avoid thinking about the channels and think more about the users, entice competitor users, use a messaging method that is sequential or tells a story to boost engagement, target real-life events, contextual retargeting, hone in on consumers that have made previous site searches but haven’t transacted and retarget previous consumers through the use of buying personas. Personalisation is key when it comes to marketing, however retargeting is valuable and mustn’t be overlooked. Using the 7 methods will more readily engage consumers and could result in more converted leads.
No one seems to fully understand the true meaning and definition of the Metaverse, however one thing is for sure, with large investors such as Meta, Microsoft and Epic Games, the Metaverse is guaranteed to change the way that people interact with one another online. The same goes for advertisers, as it will completely change the way in which we interact with businesses online. For businesses, the Metaverse will change the way the perceive value and what they decide to spend their budget on.
So this begs the question of how brands should perceive value within Metaverse spaces. Companies must be prepared to provide ownership through action and observation. The should also consider partnerships and sponsorship deals to increase brand reach and become presented to new audiences. Companies should also look at revenue and product support streams, such as discount codes or promotions used through traditional media. Finally, companies should explore the use of virtual possessions. All of these factors will become the perceived value within the Metaverse and companies must be prepared to adapt to this new virtual reality.
If you would like support with your digital marketing or a strategy guidance surrounding the metaverse, get in touch with our industry specialists by sending us an email to email@example.com