In this week’s digital news to watch, our Performance Marketing Manager Tom and Associate Director of SEO Jamie, discuss how Google is migrating sites over to their mobile-first indexing, how 40% of SEO recommended by SEO specialists is actually used, how Google Ads are rolling out monthly spending limits, Google allowing all businesses to use their Customer Match feature within Ads, and finally what new Ad types Linkedin is launching.
Google still migrating sites over to mobile-first indexing. This process started nearly five years ago now and is still ongoing! A tweet from John Mueller indicates that there’s been a few issues with the process which has delayed things slightly, but I’d still expect this to be wrapped up by the end of the summer.
The majority of SEO specialists see less than 40% of their recommendations implemented. Kristina Azarenko carried out a Twitter poll which revealed that SEO specialists are not seeing their recommendations being implemented. 82% of respondents see less than 70% implemented.
These results highlight that SEO recommendations need to be presented in a way that resonates with everyone within an organisation.
Monthly spend limits are a long-requested feature within Google Ads. It will allow you to set the “maximum amount you can pay for a campaign over a month”. This is set at the account level to make sure all campaigns are accounted for.
Google updates Customer Match, Performance Max campaigns, the Insights page, and product feeds at its Marketing Livestream event
Customer match is now open to all business sizes on Google Ads. It previously required $50,000 of account spend before being accessible. Google has also announced some changes to bidding with ROAS now available for Video Action and Discovery Ads campaigns and Performance Max campaigns which run across all Google inventory areas.
LinkedIn is launching 2 new ad types including boosted posts for your business page. If you’re familiar with boosted posts on Facebook, then you’ll be aware of how these work. Essentially paying to put more of your organic content in front of people. Alongside this is Event Ads that will allow you to promote your virtual events and use LinkedIn analytics to see who is engaging with your events.
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