Digital marketing news & insights
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Digital news to watch: Google August 2026 spam update is done rolling out
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Digital news to watch: Google August 2026 spam update is done rolling out
In this week’s digital news, the Google August spam update took 2.5 days to roll out and is now complete. […]
PPC in-housing vs agency: What ecommerce brands get wrong
TLDR: Most brands move PPC in-house to save on management fees, but the real control they’re chasing isn’t guaranteed just […]
Digital news to watch: A Google Ads language targeting update is coming
In this week’s digital news, Google Ads will roll out a change to language targeting that will remove the ability […]
Google’s August 17 bidding change: What your accounts need before it lands
TLDR: From 17th August 2026, budget-limited Target CPA and Target ROAS campaigns (plus Target CPC on Demand Gen) will track […]
How to build a PPC budget that reflects demand
TLDR: Most PPC budgets are built by copying last year’s numbers and nudging the percentages. That approach bakes in old […]
Digital news to watch: ChatGPT Ads rolls out oCPC campaigns
In this week’s digital news, ChatGPT ads now allows for conversion-optimised product feed campaigns, expanded measurement integrations and carousel ads. […]
The hidden costs of running PPC without proper analytics
TLDR: When you are creating PPC reports, mistakes can happen and this usually leads to an increase in cost for […]
Digital news to watch: Similarweb data shows AI Search is layering on top of Google
In this week’s digital news, Similarweb data shows 95% of ChatGPT’s outbound clicks land on just a handful of sites, […]
