Welcome to the latest instalment in our series of weekly roundups, where we bring you the latest exciting developments in the world of digital marketing. This week, our in-house experts have gathered the top interesting updates and news stories to share with you, including how virtual experiences are becoming the norm for e-commerce brands, how AI positions may be creating new top salaries and more.
Let’s dive into some of the latest and exciting updates and news from the marketing world…
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Salary ranges for artificial intelligence (AI) jobs vary widely. For example, a recent job posting for a machine-learning platform product manager at Netflix offered a salary of anywhere between \$300,000 and \$900,000 per year. Amazon is also hiring for a senior manager in applied science and generative AI role that would pay as much as \$340,300 per year. Meanwhile, a director of retail media AI at Walmart can make up to \$288,000 per year, and Google is offering a lawyer specialising in AI as much as \$351,000 annually.
These salaries suggest that there is a lot of demand for AI talent, and that salaries can vary depending on the specific role and the company. However, it is important to note that these are just a few examples, and the actual salary for any given AI job will depend on a number of factors, including the applicant’s experience, skills, and location.
Google Ads is introducing a policy called “Limited Ads Serving” to enhance ad clarity, reduce scams, and prevent misleading ads. This policy initiates a “get-to-know-you period” for advertisers who are less familiar to Google Ads. During this period, ad impressions may be limited. This policy primarily applies to advertisers targeting specific brands and those with unclear brand relationships or generic ads. To become a qualified advertiser, factors like user feedback, advertising history, and identity verification will be considered. Google will monitor accounts and automatically update ad serving limits, but no specific timeframe is given. Advertisers will receive notifications if their ads are limited.
Google has updated their PageSpeed Insights tool with Lighthouse 11 to provide new features, bug fixes and changes to scoring. Changes include:
- New accessibility audits
- Changes to how best practices are scored
- LCP scoring bug fix
- INP made non-experimental
- Multiple other bug fixes.
Overall, Lighthouse 11 is a significant update that includes a number of new features and improvements. These changes will help developers create more user-friendly and accessible websites.
As the fashion industry continues to adapt to the digital age, brands are increasingly turning to virtual experiences to connect with consumers. Ralph Lauren is one such brand, and last week it unveiled a virtual showroom called the 888 House to celebrate the launch of its new RL 888 handbag collection.
The 888 House is an immersive experience that allows users to explore the collection in a 3D environment. They can zoom in on the details of each handbag, learn about the inspiration behind the collection, and even try on the bags virtually.
The 888 House is a great example of how interactive experiences in virtual environments can help brands boost customer acquisition and engagement. By giving users a more immersive and engaging way to experience their products, brands can create a deeper connection with their customers.
John Mueller responded to a comment on X, formerly Twitter, that “technical SEO is becoming less important every day” to reassure that technical SEO “continues to be the foundation of everything built on the open web”.
Despite certain technical elements, such as Core Web Vitals and HTTPS, being taken out of Google’s ranking system documentation earlier this year, Google have clarified that focus on these areas are still of key importance when it comes to improving page experience overall. As ever, our advice would be to make sure technical foundations are in place before focusing on creating helpful content – even the most helpful content isn’t helpful if it can’t be discovered in the first place!
Facebook is reportedly exploring this option as a way to reduce its dependence on advertising revenue and provide users with an ad-free experience in exchange for a monthly fee. This potential subscription model could offer users the choice to opt-out of ads while generating an alternative revenue stream for the social media platforms. However, the article also highlights the challenges and concerns surrounding such a move, including user privacy and the impact on businesses that rely on advertising for their online presence.
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