Improve your Google Ads
Google Ads is a powerful pay-per-click (PPC) advertising platform that allows businesses to reach potential customers at the exact moment they are searching for products or services.
With billions of daily searches on Google, a well-optimised Google Ads campaign ensures your brand appears in front of the right audience, driving qualified traffic and increasing conversions. However, simply running ads isn’t enough. Optimisation is key to maximising your return on investment.
By refining keywords, improving ad copy, adjusting bidding strategies, and leveraging data-driven insights, you can lower costs, improve ad performance, achieve better results and improve efficiency. Whether you’re looking to boost sales, generate leads, or increase brand awareness, optimising your Google Ads strategy is essential for long-term success.
Google Ads services we provide
Google Ads Audit
Before launching or scaling your Google Ads campaigns, it’s essential to understand what’s working and what’s not. Our Google Ads audit provides a comprehensive analysis of your current account setup, identifying wasted spend, missed opportunities, and areas for improvement.
By reviewing campaign structure, keyword performance, bidding strategies, and conversion tracking, we ensure your ads are fully optimised for maximum efficiency and ROI.
Google Ads Management
Managing Google Ads effectively requires ongoing optimisation, data analysis, and strategic adjustments. Our expert team continuously monitors campaign performance, fine-tuning bids, refining targeting, and testing new ad variations to improve results. With Modo25, you get proactive Google Ads management that ensures your budget is spent efficiently while driving the best possible return on investment.
Keyword Research
Effective Google Ads campaigns start with in-depth keyword research. We analyse search intent, competition, and trends to identify high-performing keywords that drive relevant traffic. By targeting the right mix of broad, exact match, and long-tail keywords, we ensure your ads appear for the most valuable searches, increasing click-through rates and reducing wasted spend.
Google Ad Creation
Compelling ad copy is essential for success in Google Ads for better engagement and getting users to click through. Our team crafts engaging, data-driven ad creatives tailored to your audience. From responsive search ads to PMax campaigns and shopping ads, we focus on persuasive messaging, strong calls-to-action, and A/B testing to maximise your ad effectiveness and drive more conversions.
Our approach to Google Ads management
At Modo25, we take a data-driven, results-focused approach to Google Ads management, ensuring your campaigns are not only effective but continuously improving. Our team of Google Ads experts combines advanced AI-powered insights with hands-on expertise to maximise your return on investment.
Whether you’re looking to scale existing campaigns, improve efficiency, or launch new PPC strategies, we provide full-service campaign management designed to drive measurable results.
Account Setup & Strategy Development
Every successful Google Ads campaign starts with a solid foundation.
We begin by understanding your business goals, target audience, and industry landscape. From there, we structure your Google Ads account for success, ensuring proper campaign segmentation, audience targeting, and conversion tracking are in place to deliver maximum efficiency.
Advanced Keyword & Audience Targeting
Our PPC specialists conduct thorough keyword research to identify the most relevant and high-converting search terms for your business. We also leverage audience insights, including demographic data, behavioural trends, and intent signals, to ensure your ads are reaching the right people at the right time.
High-Performance Ad Creation & Testing
Great ads don’t just attract clicks—they drive conversions. Our team crafts compelling ad copy, eye-catching visuals, and strategic call-to-actions that resonate with your audience. Through A/B testing and performance analysis, we refine and optimise ad creatives to consistently improve engagement and results.
Conversion-Focused Bid & Budget Management
Maximising ROI requires smart bidding strategies and budget allocation. We continuously adjust bids based on real-time data, ensuring you get the best possible cost-per-click (CPC) and return on ad spend (ROAS). Whether it’s manual bid optimisation or automated bidding strategies, we make sure your budget is working as hard as possible.
Ongoing Optimisation & Performance Analysis
Google Ads success isn’t just about launching campaigns, it’s about continuous improvement. We monitor key metrics such as click-through rates (CTR), conversion rates, quality scores, and ad relevance, making data-backed adjustments to drive better performance. Regular reporting and strategy reviews ensure full transparency, so you always know how your campaigns are performing.
Competitor Analysis & Market Insights
Staying ahead of the competition is key to PPC success. We conduct regular competitor analysis to identify trends, gaps, and opportunities in your market. By benchmarking against industry leaders and adjusting strategies accordingly, we help you gain a competitive edge in the search results.
At Modo25, our proactive, hands-on approach to Google Ads management ensures that your campaigns remain agile, data-driven, and fully optimised for long-term success.
Benefits of Google Ads services
Investing in Google Ads services offers businesses a powerful way to drive targeted traffic, increase conversions, and grow revenue. With its advanced features and data-driven insights, Google Ads provides a competitive advantage that other digital marketing channels can’t match. Here are some of the key benefits.
Instant Visibility on Google
Your ads appear at the top of Google search results, ensuring your business is seen by potential customers exactly when they’re searching for your products or services.
Highly Targeted Advertising
Google Ads allows you to target users based on keywords, location, device, demographics, interests, and even past behaviours, ensuring your ads reach the right audience.
Flexible Budget Control
With Modo25 you can set daily and monthly budgets that suit your business goals, with full control over ad spend and the ability to adjust in real time.
Advanced Bid Strategies
Google Ads offers automated and manual bidding options, helping you maximise conversions while keeping costs under control.
Re-marketing Capabilities
Retarget visitors who have previously interacted with your website, keeping your brand top-of-mind and encouraging them to return and convert.
Comprehensive Performance Tracking
Gain real-time insights into ad performance with detailed analytics, including conversion tracking, cost-per-click, and return on ad spend.
Google Shopping & Display Network Access
Beyond search ads, you can run campaigns on Google Shopping, YouTube, and the Google Display Network, expanding your reach across multiple platforms.
Local & Global Reach
Whether you’re targeting customers in a specific location or running an international campaign, Google Ads offers precise geographic targeting to match your business needs.
Fast & Scalable Results
Unlike SEO, which takes time to build, Google Ads deliver immediate results and can be scaled quickly to drive more traffic and revenue.
Google Ads training
At Modo25, we offer bespoke Google Ads training tailored to your business needs, equipping your in-house team with the skills and knowledge to manage Google Ads campaigns effectively. Whether you’re new to Google Ads or looking to refine your existing strategy, our expert-led training sessions cover everything from account setup and keyword research to bid management, ad creation, and performance analysis.
Our Google Ads training is designed to be hands-on and practical, ensuring your team gains a deep understanding of best practices, advanced targeting techniques, and data-driven decision-making.
We tailor each session to your industry, business goals, and current campaign challenges, providing actionable insights that can be implemented immediately.
With Modo25’s expert training, your team will learn how to:
– Set up and structure high-performing Google Ads campaigns
– Optimise bidding strategies to maximise ROI
– Create compelling ad copy that drives conversions
– Utilise advanced audience targeting and re-marketing
– Analyse campaign performance and make data-driven optimisations
By investing in Google Ads training, your business can take greater control over PPC performance, reducing reliance on external agencies while improving in-house expertise. Whether you need a one-off workshop or ongoing training support, Modo25’s tailored approach ensures your team has the confidence and skills to succeed.
