Google Shopping services
Shopping campaign audits
Our in-depth shopping campaign audits are designed to unlock the full potential of your Google Shopping efforts. We meticulously analyse every component of your campaigns. Identifying areas for improvement, eliminating inefficiencies, and ensuring that each element aligns with industry best practices. By providing clear, actionable insights, we help you maximise conversion potential and significantly reduce wasted ad spend.
Product feed management
Effective product feed management is the backbone of any successful Google Shopping initiative. Our team works closely with you to ensure your product data is always accurate, up-to-date, and perfectly optimised for Google Merchant Center. From correcting feed errors to enhancing product details, we ensure that your product information not only complies with all guidelines but also highlights your best features to drive increased traffic and sales.
Google merchant center setup
Getting started with Google Merchant Center can be complex, our dedicated experts simplify the process. We set up your Merchant Center account by ensuring proper product categorisation, data accuracy, and full adherence to Google’s policies. With a seamless setup, your products are primed for maximum visibility across Google Shopping campaigns, setting the stage for enhanced customer discovery and engagement.
Bid strategies
Maximising your return on investment means using smart, data-driven bid strategies that adapt to market dynamics. Our approach is tailored to your unique business goals, striking the ideal balance between cost efficiency and competitive positioning. We continuously monitor performance metrics and adjust bids across channels to ensure your budget is driving the highest possible sales volume and profitability.
Ad creation
Our creative ad creation service transforms your product listings into compelling calls-to-action that attract high-intent shoppers. We develop eye-catching visuals and persuasive copy that speak directly to your target audience. Every aspect, from headline generation to ad layout, is optimised for clarity, impact, and conversion, ensuring that your ads capture attention and drive results.
Ongoing optimisation
Our ongoing optimisation service means your campaigns are never static. We monitor, test, and tweak every element regularly to respond to changing market conditions and competitive pressures. This proactive approach ensures that your campaigns remain agile, efficient, and consistently aligned with your evolving business objectives.
Performance reporting & analysis
Transparency is at the heart of our service. We provide detailed performance reports and comprehensive analysis that break down campaign metrics into clear, actionable insights. With regular updates and expert recommendations, you’ll always know how your investment is performing and where adjustments can be made for success.
Our approach to Google Shopping management
At the heart of our Google Shopping management is a data-led, results-focused strategy designed to drive serious ROI. We don’t believe in one-size-fits-all. Every campaign is tailored to your unique products, margins, and goals. Our expert team combines technical know-how with marketing instinct—so you don’t just get clicks, you get conversions.
Here’s how we do it:
Strategic set-up for success
We don’t rush the foundations. Every campaign starts with a meticulous setup that aligns with your brand’s objectives and individual customer journey. From structuring your Google Merchant Center correctly to optimising your product feed with high-quality, keyword-rich attributes, we ensure your listings are positioned for visibility from day one. We also segment your products strategically, by margin, performance, or audience, to maximise return across every category.
Continuous optimisation
Once live, the real work begins. Our Google Shopping specialists continuously fine-tune every aspect of your campaign, from adjusting product titles and images, to split-testing ad formats, and refining targeting based on real-time data. We closely monitor Shopping feed health, performance fluctuations, and customer search trends to make sure you’re always one step ahead of the competition. Optimisation isn’t just weekly…it’s ongoing, because we know small tweaks lead to big wins.
Smart monitoring & agile changes
eCommerce moves fast and so do we. We don’t just “set and forget” our team actively monitors your campaign performance daily. Whether it’s spotting a sudden drop in impressions, reacting to seasonal demand shifts, or updating bids and budget allocation based on what’s converting, we make agile decisions that keep your ads relevant and profitable. Plus, with custom performance reporting, you’re never in the dark, you’ll know exactly what’s working, what’s improving, and where we’re heading next.
What makes us different?
Unlike other agencies that rely on automation alone, we blend intelligent tools with hands-on human expertise. We don’t just “manage” your campaigns we grow them. You’ll have a dedicated team that treats your ad spend like it’s their own, always looking for new angles, missed opportunities, and innovative ways to stand out in a crowded marketplace.
Whether you’re scaling fast or just starting out, our proactive and transparent approach ensures your Google Shopping strategy is always aligned with what matters most—driving profitable sales.
Benefits of Google Shopping services
Investing in Google Shopping isn’t just about running ads, it’s about unlocking a powerful sales engine for your Ecommerce brand.
Here are some of the biggest advantages:
Increased reach & visibility
Get your products in front of shoppers at the exact moment they’re searching to buy. Google Shopping listings appear right at the top of search results. Giving you premium visibility across Search, Images, and the Shopping tab.
High-intent, high-quality traffic
Unlike traditional ads, Google Shopping connects you with users who are actively looking for your products. That means more qualified clicks and higher conversion rates.
Visual product listings
Show, don’t just tell. Google Shopping ads include images, prices, brand names, and reviews. Making it easier for customers to choose your product over a competitor’s.
Cost-effective campaigns
With the right structure and smart bidding strategies, Shopping ads can deliver a better (ROAS) than many other channels. We focus your budget where it counts.
Real-time performance insights
Track what’s working and what’s not with detailed reporting and live performance data, so we can continuously optimise for growth.
Better click-through rates (CTR)
Product-based ads naturally stand out in search results, often outperforming standard text ads when it comes to attracting clicks.
Boosted brand awareness
Even if users don’t click right away, your products and brand stay visible during the early stages of the buyer journey. Helping to build trust and recognition.
Scalable for growth
Whether you’re promoting a handful of top sellers or managing a catalogue of thousands, Google Shopping scales with your business and adapts as you grow.
Google Shopping training
Looking to upskill your in-house marketing team? We offer bespoke Google Shopping training tailored to your business, your products, and your level of experience.
Whether your team is new to Shopping campaigns or looking to refine advanced strategies, our experts will walk you through everything from product feed optimisation and campaign structure to bid strategies and performance analysis. Delivered in a practical, jargon-free way, our training sessions are designed to empower your team with the confidence and skills to manage Google Shopping effectively. So you stay in control while driving results.