TikTok is a video-sharing platform whereby users can upload short-form content, typically under a minute long. Creativity is the driving factor with original, out of the box videos performing best.
As the latest social media platform to experience rapid growth, TikTok’s popularity lies mostly with those aged between 16 and 24. Although, this is continuing to expand to include other demographics.
Because it is still fairly new, TikTok is a massive, untapped platform. So, if you’re wondering how to use Tiktok for marketing, we can show you how.
TikTok’s main audience are fairly youthful. In fact, 66% of TikTok users are under 30 and 41% of that same number are made up of generation z, who are aged 16-24.
While this might be a cut and paste consumer market for some business, for others, you may be wondering whether or not TikTok is the right channel for you.
It can be argued that brands with a younger audience are able to jump right in to advertising on the platform. However, that doesn’t mean that businesses with other demographics should give up.
As the platform grows, so too does its audience. Considering that the number of adult TikTok users in the US has doubled YOY we can safely assume that the demographic of the app is expanding to other ages, locations, genders etc.
As a new advertising platform, we understand you might have more than a few questions about how it all works.
With existing social media networks, it’s pretty easy to get yourself set up and starting posting. With TikTok, you’ll need to have a strong creative plan that you can implement with the team and the tools you have available.
If you’d like to start advertising on TikTok, our specialists can help you to understand how it can be measured, if it’s right for your brand and how you will be able to reach your specific audience.
