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Bodybuilding Warehouse: Affiliates

Bodybuilding Warehouse is the fastest growing sports nutrition and supplements pure-play retailer in the UK. They sought out Modo25 with the objective of increasing the publisher base on their affiliate marketing channels.

How did Modo25 support Bodybuilding Warehouse?

Bodybuilding Warehouse realised they weren’t giving their affiliate marketing channels the care and attention they deserved. They were looking to work with experts who would be able to optimise their existing program coupled with growing their publisher base and, in turn, transaction volume. Modo25 specialists integrated seamlessly with the Bodybuilding Warehouse team to identify areas that could be better utilised.

New users through affiliate marketing increased by:


“By working with Modo25, we saw a triple-digit LFL growth in traffic in 2020 from our affiliate marketing. This is down to the account hygiene that was put in place when we handed it over coupled with Modo25’s excellent relationships with publishers who weren’t signed up to our program.  We continue to see a surge in traffic and revenue growth and more impressively, we’ve seen a huge 287.7% new users coming through the channel.” – Adam Aubrey, Head of eCommerce, Bodybuilding Warehouse

What makes Modo25 different?

“Modo25 is a Performance Marketing agency you can trust. Their dedicated team of specialists take little time to dive straight into the detail to get to understand your business needs and objectives. They have a unique agency proposition by assisting your brand to develop its own inhouse solutions.” – Adam Aubrey, Head of eCommerce, Bodybuilding Warehouse