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5 essential roles for growing an inhouse marketing team

When growing your inhouse marketing team, it can be difficult to know where to begin. How many people do you need, how will the department run and will the cost be worth it?

Before you get into the finer details, it’s important to first know exactly how many people you’ll need. This will help you to get a team off the ground running. 

PPC (pay-per-click) Specialist 

As you plan to grow an inhouse marketing team, a PPC Specialist is essential. Some SEO and content campaigns can take a long time to show growth. However, when it comes to conversion and revenue, PPC results can be seen in a much shorter time frame. 

Incredibly ROAS driven, a PPC specialist mainly focuses their efforts on implementing strong campaigns in terms of running ads on mainly Google, Amazon and Facebook. 

With an in-depth understanding of how to maximise conversions, a PPC specialist can target audiences in different funnel stages in a way other digital marketing methods cannot.  

Affiliate Marketing Specialist 

A lot of business owners worry about using affiliate marketing, especially if it’s something they’ve never heard of before. The truth is, affiliate marketing is one of the greatest assets to any marketing team.

While no more important than any other marketing technique, affiliates are a great way of building a structured and ROI-focused marketing strategy. 

Affiliate marketing works by using trusted networks and partnerships with other sites and ads. These can help drive traffic to your site or desired landing page. Therefore, having an affiliate marketing specialist to manage this is essential. 

SEO (Search Engine Optimisation) Specialist 

SEO is crucial to growing your business online. The internet is, of course, an endless index of websites and businesses. So, how do you get your website and company to stand out? 

That’s where SEO comes into play. With a well-thought-out strategy and best practice techniques, your site can go from no visitors to thousands in a very short space of time. 

An SEO specialist should have extensive knowledge of keywords and link building at a top-level. They should also have a thorough understanding of Google Analytics and other SEO software like Ahrefs and SEMrush, to name a few.

Content Writer

To accompany any great SEO campaign, you will need a strong content team. Content, or copywriters, are the people who bring character and personality to marketing campaigns. 

From writing landing pages and product descriptions to blog posts and press releases, the content team are there to boost your SEO efforts. 

Plus, if you develop a content team further, you can incorporate Content Executives who can write as well as produce video and graphics too. Video is a leading marketing tool and the sooner you can start producing this kind of original and engaging content, the better.

Site Developer

The quality of your website’s experience can be hugely detrimental to your conversion rate. So much so, that Google made the user’s experience one of its top performance metrics in a recent algorithm update. Without a developer, you might struggle to improve your website’s performance and speed. 

Some of the core responsibilities of a Site Developer are fixing site speed issues, finding and resolving any bugs and working on the functionality of your site. 

However, Developers don’t just work on the back and front-end elements of your website. They can also help to structure interactive content too. This can be incredibly helpful when it comes to creating an interactive and immersive user experience.

While this is just a general overview of some core inhouse marketing team members, there are always other roles you can include. It all depends on your business goals and objectives. 

If you’d like help growing an inhouse marketing team or advice on best practice and where to start, get in touch. Call us or drop us an email on for an informal chat. 

Morgan Mitchell - Modo25
Morgan Mitchell
Morgan Mitchell - Modo25
Morgan Mitchell

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