It might be the festive season but the feud between Facebook and Apple has only intensified, as Facebook hit back with public ads. Here’s our five to watch this week in digital marketing.
What can we expect from digital marketing in 2021?
In Search Laboratory’s latest episode of their podcast, their team discuss the long-term effects of COVID-19 on businesses and how this has accelerated the shift to online, and their predictions for 2021. The team at Search Labs think that automation and machine learning will become more accessible, particularly for smaller businesses who don’t have the in-depth knowledge and expertise. You can read more and listen to the episode on The Drum.
Google will enable YouTube users opt-out of alcohol and gambling ads
A new tool that Google will be rolling out in the UK next year will allow YouTube users to opt-out of most gambling and alcohol adverts if they don’t want to see them. This is in response to feedback from users concerned by the number of ads for alcohol and gambling that they were seeing online, both on YouTube and on third-party websites. Google have stated that this new feature will not guarantee to filter out 100% of gambling and alcohol adverts; however, they are confident it will exclude the vast amount. Read more here.
Google announced that the December core update was fully rolled-out
After the big and somewhat last-minute announcement of Google’s core update in December, the roll out is now fully complete. Google began rolling out the update at around 1pm ET on 3 December which took 13 days to complete. If you would like to know more about the update, our SEO Director Jamie White reviewed how the industry is reacting. More information on the update here.
Facebook’s privacy row with Apple escalates
Earlier this year, Apple announced it planned to ask users if they want their data to be shared for targeted, personalised advertising. Facebook have recently hit back at Apple with a new website and newspaper ads claiming Apple’s update will hurt small businesses. Separate ads were also launched, arguing the move could hurt consumers, causing businesses to start charging fees for previously free services to make up lost ad revenue. Read more here.
Google’s structured data testing tool migrated to Schema.org
Earlier this year, it was reported that Google were planning to deprecate their structured data testing tool. After an overwhelming response from SEO specialists, Google have announced that it will instead not deprecate the tool but migrate it off Google and onto Schema.org. The migration on to a new domain will take place before April 2021. You can read more here.