Digital marketing news & insights
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Digital news to watch: Google Comparison Listing ads now CSS Product Listing Ads
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Digital news to watch: Google Comparison Listing ads now CSS Product Listing Ads
In this week’s digital news, Google Ads seems to have replaced Comparison Listing ads with CSS Product Listing ads. Google […]
Why your Google Ads ROAS is lying to you
TLDR: Your Google Ads ROAS figure looks clean. It probably isn’t. Last-click attribution, blended reporting, view-through inflation, cross-device gaps, and […]
Digital news to watch: Top Stories roll out in Google AI Overviews
In this week’s digital news, Google has rolled out news updates and top stories within the AI Overviews section in […]
How to protect your affiliate programme from fraud
TLDR: Affiliate fraud is more common than most programmes want to admit, but it’s also more preventable than most teams […]
Digital news to watch: New research shows AI visibility rankings aren’t stable
In this week’s digital news to watch, AI search is reshaping how brands earn visibility, with earned media and PR […]
How to optimise your paid social content for social search
TLDR: Social platforms are no longer just places to scroll, they’re where people go to find things. TikTok, Instagram, and YouTube now function […]
Digital news to watch: Google investigates missing and paused reviews on local SEO listings
In this week’s digital news to watch, Google is investigating a bug causing local business reviews to vanish or be […]
How to get started with livestream shopping as an affiliate strategy
TLDR: Livestream shopping is no longer just a trend from China, it’s a growing part of how brands sell on […]
