Marketing Mix Modeling (MMM) can give you data-driven answers on how to allocate and optimise your marketing budget – even in a cookie-less world. But for it to work and deliver value, certain elements need to be in place. Download our checklist to see how commercially valuable MMM is likely to be for you and your business.

This checklist covers the essentials you need to get started with an MMM project, from having the right amount of performance marketing data to business readiness.

The more boxes you tick, the more value MMM is likely to deliver. Even if you don’t tick everything, MMM can still provide useful insights for your brand.