Insight-Led Programmatic Advertising Agency
We use first-party data and audience insights to reach the right people at every stage, from discovery to purchase. Instead of focusing on a single moment, we create full-funnel strategies that keep your brand front of mind – backed by bespoke measurement so you can trust the results.
Our approach to Programmatic
Programmatic advertising works best when it’s built around your customer, the journey is part of the process and we make sure your journey is the best it can be. We use first-party data and audience propensity to reach the right people at every stage of their journey.
01
Smart audience targeting
Using first-party data and behavioural signals, we build audience segments that actually reflect your customers and find more people just like them across the open web.
02
Full-funnel approach
From awareness through to conversion, we plan programmatic activity that works at every stage of the buying journey, not just the bottom of the funnel.
03
Inventory quality and brand safety
We are selective about where your ads appear. We prioritise quality inventory and put the right controls in place to protect your brand and make sure your budget is not wasted.
04
Real-time optimisation and proven results
We actively manage campaigns as they run, shifting spend toward what is working fast. We then use Marketing Mix Modelling to go beyond last-click thinking and give you a true picture of what your programmatic investment is actually delivering.
Programmatic Services We Provide
Rather than pushing spend into a single moment, we build full-funnel strategies that keep you front of mind throughout the entire buying process. We don’t believe the programmatic needs to be a guessing game, through our own bespoke measurement, we’ll ensure that you’re confident in the results.
First-party data onboarding and activation
Your own customer data is one of the most powerful assets you have in programmatic, and we help you actually use it. Our data science can also support you with customer segmentation projects, helping you get the best from your own data. From there we use it as the foundation for building lookalike audiences, so you can find and target new shoppers who look and behave just like your best ones.
Sequential creative planning to move audiences toward purchase
We build a detailed picture of who your customers are and how they move through the world before a single screen is booked. Using location data, retail footfall patterns, and audience insights, we identify where your highest-value shoppers spend time – so placements are driven by evidence, not assumption.
Brand safety and suitability controls setup and monitoring
Our MMM capability isolates exactly how much of your sales, footfall, or revenue growth is attributable to out of home activity. This gives you a robust business case for DOOH spend and helps us optimise how much budget it should receive relative to everything else you’re running.
Marketing Mix Modelling to isolate the true impact of programmatic spend
Programmatic often gets under-credited in traditional attribution models because so much of its value happens earlier in the customer journey. Our MMM capability fixes that by looking at your full media investment together and working out exactly how much of your sales and revenue growth is being driven by programmatic activity. That insight feeds directly into how we plan and allocate budget going forward.
Programmatic Clients We've Worked With
Why Choose Modo25 for Your Programmatic Campaigns
Data-led Paid Search Strategy
We use data, attribution insight, and performance analysis to identify the most effective opportunities for growth.
Transparent Reporting
Our reporting focuses on the metrics that matter most, including traffic quality, conversion performance, and return on ad spend.
Multi-Channel Expertise
Our team works across paid media channels, helping brands understand how paid search contributes to overall performance.
Programmatic Case Studies
All customer stories
Meet the Programmatic team
Our paid search specialists combine platform expertise, analytical thinking, and commercial insight to help brands scale their marketing performance.
Dan Akers
Director of Agency
Tom Pickard
Head of Paid Search
Rebekah Waller
Senior Performance Marketing Manager
Abbie Hooton
Performance Marketing Executive
Programmatic service FAQs
What is programmatic advertising?
Programmatic advertising is the automated buying and selling of digital ad space in real time. Rather than negotiating placements manually, programmatic technology uses data and algorithms to serve your ads to the right people, in the right place, at the right time – across millions of websites and apps simultaneously.
How does programmatic advertising work?
When a user loads a webpage or app, an automated auction takes place in milliseconds. Advertisers bid for the opportunity to show their ad to that specific user based on factors like their demographics, browsing behaviour, and intent. The winning bid’s ad is instantly displayed. This process is known as real-time bidding (RTB).
What are the benefits of programmatic advertising?
Programmatic advertising offers precise audience targeting, real-time optimisation, and access to vast ad inventory across the web. It allows you to reach your ideal customer at scale, reduce wasted spend, and make data-driven decisions quickly – all managed through a single platform.
What types of ads can be run programmatically?
Programmatic advertising supports a wide range of formats including display banners, video, native ads, audio, connected TV (CTV), and digital out-of-home (DOOH). This makes it one of the most versatile channels in a paid media strategy.
How much does programmatic advertising cost?
Programmatic advertising is typically priced on a CPM (cost per thousand impressions) basis. Costs vary depending on your audience, ad format, and the level of competition for that inventory. We will recommend an appropriate budget based on your goals and ensure every pound of ad spend is working as hard as possible.
Programmatic Insights
Contact Us Today to Take Your Programmatic Performance to the Next Level
Our Programmatic specialists combine platform expertise, analytical thinking, and commercial insight to help brands scale their marketing performance.