Quantitative & Qualitative Agency Services
Combine behavioural data with user insights to understand the complete picture of your conversion funnel. From analytics deep-dives to user surveys and session recordings.
Our Approach to Quantitative & Qualitative Analysis
We believe that numbers tell you what is happening, but people tell you why. Our analysis methodology layers hard data from analytics platforms with first-hand user insights to give you a complete, unambiguous picture of where your funnel is leaking, and the evidence to fix it.
01
Quantitative Audit
We deep-dive your GA4, Adobe Analytics, or Mixpanel data to map user flows, identify drop-off points, segment by device, channel, and behaviour, and surface statistically significant anomalies.
02
Qualitative Research
Heatmaps, session recordings, scroll maps, and on-site micro-surveys reveal the friction users experience — the hesitations, confusions, and frustrations that numbers alone can’t explain.
03
Insight Synthesis
We triangulate both data streams into a prioritised list of opportunities, weighed by impact, confidence, and implementation effort — your ready-to-test backlog.
04
Action & Reporting
Every finding is documented with evidence and recommended actions. Ongoing tracking ensures improvements are measured and learnings feed back into the next analysis cycle.
Other CRO Services We Provide
From raw data exploration to in-depth user research, our analysis toolkit covers every dimension of your conversion funnel.
User Testing
Real user feedback through moderated and unmoderated testing sessions that reveal friction points and opportunities for improvement across your digital experience.
A/B Testing
Every change we recommend is tested first. Our experimentation methodology validates improvements with statistical evidence before a single line of code goes live.
Landing Page Optimisation
Your landing pages should work as hard as your ad spend. We design, test, and continuously refine purpose-built pages that turn more clicks into customers.
UI/UX Design
We reject the trade-off between form and function. Our UI/UX design is rooted in user behaviour, shaped by data, and refined until it’s both something users love and something that converts.
CRO Services
Wanting a full end to end process managed by a team with over 20 years experience? Our team manage design, development & report back what the value and incremental revenue driven from a/b testing.
CRO clients We've Worked With
Why Choose Modo25 for Your CRO Agency in Leeds
Transparent CRO Reporting
Metrics that matter. Every report covers segmented conversion rates, test results, revenue impact, and funnel performance, with a clear explanation of what worked, what didn’t, and what’s next. Always transparent. Never surface-level.
Bespoke Training
The best CRO programmes become part of how a business thinks, not just what an agency does. We upskill your team in experimentation, user research, and the mindset of continuous optimisation, so the capability stays with you.
15+ Years of Digital Experience
Our CRO specialists have spent 15+ years optimising websites across e-commerce, lead generation, and SaaS, building a depth of cross-industry knowledge that means we arrive at every engagement already knowing where the biggest gains are most likely to hide.
CRO Agency Case Studies
All customer stories
Quantitative & Qualitative FAQs
What's the difference between quantitative and qualitative research in CRO?
Quantitative research uses numerical data from your analytics platform to identify where problems exist,drop-off points, low-converting pages, underperforming segments. Qualitative research uncovers why those problems exist, through session recordings, heatmaps, and user surveys. Used together, they give you the complete picture needed to make confident optimisation decisions.
Which tools do you use for quantitative and qualitative analysis?
We work across analytics platforms including GA4, and our own ASK BOSCO® ai marketing platform. As well as behavioural tools like Hotjar, and Microsoft Clarity. We work with your existing stack wherever possible, and if there are gaps in your tracking setup, we’ll identify and resolve them before drawing any conclusions from the data.
How long does an analysis engagement take?
Most analysis programmes deliver a full prioritised insight report within 14 working days of kick-off. More complex engagements involving multiple research methodologies or larger user research panels typically run over 4–6 weeks. We’ll scope this clearly upfront so you know exactly what to expect and when.
What do we get at the end of the analysis?
Use the ‘Forgot Password’ link on the login page to reset your credentials. If problems persist, reach out to support via email or live chat.
CRO Insights
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UX vs UI: What is the difference and why does it matter for your website?
Contact Us Today to Take Your
CRO Performance to the Next Level
Our dedicated CRO specialists combine UX expertise with analytical rigour to drive meaningful conversion improvements.