AI SEO Agency Services in Leeds
Search is evolving, and the way your brand is discovered is changing with it. AI SEO (or Generative Engine Optimisation) is the process of ensuring your website is visible not just in traditional search results, but within AI-powered environments like Google’s AI Overviews, ChatGPT, Gemini, and Perplexity. Our AI SEO services combine technology with human expertise to ensure your brand remains at the forefront of the next generation of search.
Our approach to AI SEO
We don’t believe in black box technology or hidden processes. At Modo25, we work as an extension of your team, providing the transparency and insight you need to navigate the world of AI search. We help you understand how Large Language Models (LLMs) perceive your brand and build data-driven strategies that secure your presence in AI-generated answers.
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Search engine results pages (SERPs) have become much more complicated, with various features and AI elements. Alongside a host of new AI platforms that allow users to search in a completely different way, we must adapt to show up as a definitive answer across multiple search channels. Our approach moves beyond keyword targeting to focus on brand authority, structured data, and informational depth, to make AI models cite your business as a trusted source.
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Discovery and sentiment analysis
We begin by analysing how your brand currently appears within major LLMs and AI search features. This involves monitoring how AI models talk about your brand to understand the existing sentiment and identifying gaps where your business is not yet being cited in AI-generated responses.
02
Entity building and authority
We focus on making your brand a recognised entity that AI models can easily identify and trust. By building your digital footprint and reputation across high-authority platforms, we ensure that the data AI models learn about your business is both positive and accurate.
03
Technical and content optimisation
Our team optimises your content to be easily digestible for AI crawlers, focusing on clear hierarchies, factual accuracy, and informational depth. We implement advanced schema markup to provide the specific context AI needs to understand your products, services, and niche expertise.
04
Integration and refinement
AI models update their training data frequently, so we provide ongoing refinement to keep you visible. We ensure your AI SEO strategy works in perfect harmony with your traditional organic search efforts to provide maximum coverage across all types of search journeys.
SEO services we provide
We offer a comprehensive suite of specialised services designed to future-proof your digital presence and ensure your brand is the preferred answer for generative engines.
Digital PR
AI models learn from the wider web. Our digital PR service builds your brand’s authority across high-value publications, ensuring the information generative engines ingest about your business is credible, consistent, and works in your favour when formulating answers to user queries.
Link Building
Citation authority is the currency of AI search. Our link building service secures high-quality backlinks from niche-relevant and nationally recognised platforms, strengthening your brand’s trustworthiness and increasing the likelihood of AI models recommending your business as a primary source.
SEO Content
AI models reward expertise above all else. Our SEO content service creates high-value, E-E-A-T-aligned content that satisfies both human readers and the quality thresholds generative engines use to determine which brands deserve to be cited in their responses.
Technical SEO
AI bots have unique crawling requirements. Our technical SEO service ensures your website’s foundations, from schema markup to JavaScript rendering, are perfectly configured to be discovered, understood, and indexed by the LLMs and AI crawlers shaping the future of search.
Website Migration
Maintain your AI search momentum through platform changes. Our website migration service ensures the technical configurations, content structures, and authority signals built for AI discoverability are fully preserved when you move to a new platform or domain.
AI SEO clients we've worked with
Why choose Modo25 for your
AI SEO agency in Leeds
Modo25 combines local Leeds expertise with global-reaching AI strategies to deliver measurable growth and transparent results in the shifting search landscape.
Transparent SEO Reporting
We provide a transparent monthly AI SEO report that goes beyond surface-level data. Our reports include visibility across major LLMs, like ChatGPT and Gemini, as well as citations in AI Overviews, and traditional organic growth metrics. Everything is explained in plain English, giving you full visibility of progress.
Bespoke Training
As part of our in-housing offering, we deliver bespoke AI SEO training tailored to your team. We help your internal marketers understand how AI search works, how to use AI tools ethically, and how to future-proof your internal content processes for long-term independence.
Decades of Digital Experience
Our team has 28 years of combined experience navigating the ever-changing world of search. Having stood at the forefront of every major Google update, we apply that same rigorous, agency-honed expertise to the world of AI SEO, ensuring your brand leads the next generation of search.
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AI SEO services FAQs
How is AI SEO different from traditional SEO?
Traditional SEO focuses on ranking your website in search engine results pages like Google. AI SEO, also known as Generative Engine Optimisation (GEO), goes a step further by ensuring your brand is cited, recommended, and represented accurately within AI-generated responses from tools like ChatGPT, Google AI Overviews, and Perplexity. The signals that drive AI visibility” authority, credibility, structured information, and E-E-A-T, overlap significantly with traditional SEO, but the optimisation techniques are distinct and increasingly essential.
Can you guarantee my brand will appear in AI-generated responses?
No agency can guarantee placement in AI-generated results the algorithms that govern them are dynamic, not fully disclosed, and update continuously. What we can do is significantly improve the conditions that make AI models more likely to cite your brand: building authority signals, structuring your content for AI comprehension, and ensuring your brand is consistently represented as a credible, trustworthy source across the web. The work is measurable and the direction of travel is clear.
Do I need AI SEO as well as traditional SEO, or does one replace the other?
AI SEO and traditional SEO are complementary, not competing disciplines. A strong traditional SEO foundation, well-structured content, technical health, and backlink authority, directly supports your AI visibility. We build strategies that serve both channels simultaneously, ensuring that as search behaviour continues to shift toward AI-generated answers, your brand is positioned to perform in both landscapes.
How quickly could AI SEO improve my brand's visibility?
Unlike traditional SEO, where ranking changes are relatively measurable, AI search visibility evolves as models update their training data and citation preferences. Initial improvements in content structure and authority signals can take effect within weeks, but broader visibility gains typically develop over 3 to 6 months. We track AI mentions, citation frequency, and brand sentiment across the major platforms, giving you a clear picture of progress.
Which AI platforms do you optimise for?
Our AI SEO work covers the platforms that are most commercially significant for your audience, including Google AI Overviews, ChatGPT (OpenAI), Perplexity, Gemini, and Microsoft Copilot. Different platforms have different content preferences and citation behaviours, and our strategies are tailored accordingly.
How do you track whether AI SEO is working?
We monitor several metrics including the frequency of brand mentions across AI platforms, the sentiment of how your brand is described, your share of voice relative to competitors, and the volume of AI-referred traffic arriving at your site. This data informs a monthly report that shows the trajectory of your AI visibility alongside the actions we’re taking to improve it.
SEO Insights
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Not sure if your brand is showing up in AI-generated answers?
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