Digital marketing news & insights
Stay ahead of the curve with the latest updates, expert insights, and innovative ideas in digital marketing.
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Why GEO belongs in your search strategy (but won’t replace it)
TLDR: AI tools like ChatGPT, Google AI Overviews, and Perplexity are changing how some consumers discover brands and products. But […]
Digital news to watch: Google site visits asset now official
In this week’s digital news, Google has officially confirmed the site visits asset for Search and Performance Max ads, showing […]
How to connect your influencer and affiliate marketing programmes
TLDR: Influencer marketing and affiliate marketing are more powerful together than they are apart. By treating creators as performance partners, […]
Digital news to watch: Google Ads API v20 sunset set for June 10
In this week’s digital news, Google Ads API v20 will stop working on June 10, requiring advertisers to upgrade or […]
Modo25 is a Certified Webgains Agency… again
TLDR: Modo25 has retained its Certified Webgains Agency status for 2026, for the second year running. This means our affiliate […]
What they don’t tell you about Shopify App Store ads
TLDR: Shopify App Store ads are high-intent and effective, but they work differently to what most PPC practitioners expect. The […]
Digital news to watch: Google won’t use spam reports that include personal data
In this week’s digital news, Google updated its spam report page for the second time in the past week or […]
ROAS vs ROI: What is the difference and which should marketers be tracking?
TLDR: ROI and ROAS are both essential performance metrics, but they tell you very different things. ROAS measures how much […]
