Digital marketing news & insights
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How to diagnose and fix creative fatigue in your paid social campaigns
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How to diagnose and fix creative fatigue in your paid social campaigns
TLDR: Ad creative fatigue is one of the most common reasons paid social performance drops and one of the most […]
Digital news to watch: Google Ads has introduced Prospect Mode
In this week’s digital news, Google Ads has expanded New Customer Acquisition with a new feature called Prospect Mode. OpenAI […]
How to use AI tools in affiliate programme management in 2026
TLDR: 78% of affiliate marketers now use AI tools, but most are only using them for content. AI is also […]
Digital news to watch: OpenAI expands Ads Manager Beta
In this week’s digital news, the latest ChatGPT Ads updates give advertisers more control over campaign pacing, location targeting, and […]
How to test UGC vs polished creative in paid ads
TLDR: User generated content, or creator-made content produced in a UGC style, has become one of the most talked-about formats […]
Google I/O 2026: the day Search stopped being a search engine
TLDR: On 19 May 2026, Google announced the biggest changes to Search in 25 years: AI Mode is now the […]
Digital news to watch: Microsoft Advertising confirms Ad delivery disruption
In this week’s digital news, Microsoft Advertising has reported that ad delivery was impacted for advertisers last week. Google Ads […]
Why GEO belongs in your search strategy (but won’t replace it)
TLDR: AI tools like ChatGPT, Google AI Overviews, and Perplexity are changing how some consumers discover brands and products. But […]
