Digital marketing news & insights
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Are Google Ads worth it in 2026? Pros, cons and costs explained
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Are Google Ads worth it in 2026? Pros, cons and costs explained
TLDR: Google Ads still delivers some of the highest-intent traffic in digital marketing, but it’s no longer the guaranteed win […]
Digital news to watch: 16% of top 10 rankings fell out of the top 100 in spam update
In this week’s digital news, new data shows that Google’s August spam update caused bigger ranking swings than a normal […]
How ecommerce brands can use competitor data to improve PPC performance
TLDR: Most PPC teams treat competitor research as a once-a-quarter action. That misses most of their perfromance like where competitors […]
Google’s August spam update: How to avoid scaled content abuse
Google started rolling out its August 2026 spam update on 18 August. It finished on 21 August, around two days […]
Digital news to watch: Google August 2026 spam update is done rolling out
In this week’s digital news, the Google August spam update took 2.5 days to roll out and is now complete. […]
PPC in-housing vs agency: What ecommerce brands get wrong
TLDR: Most brands move PPC in-house to save on management fees, but the real control they’re chasing isn’t guaranteed just […]
Digital news to watch: A Google Ads language targeting update is coming
In this week’s digital news, Google Ads will roll out a change to language targeting that will remove the ability […]
Google’s August 17 bidding change: What your accounts need before it lands
TLDR: From 17th August 2026, budget-limited Target CPA and Target ROAS campaigns (plus Target CPC on Demand Gen) will track […]
