Digital PR Agency Services in Leeds
Digital PR is the process of putting your brand in front of the right audiences, in the publications they trust most. Our Digital PR services build genuine earned media authority through creative storytelling, meaningful journalism, and campaigns that secure your brand a seat at the table in the conversations that matter.
Our Approach to digital PR
By partnering with your in-house teams, we uncover the unique stories within your business and turn them into data-led campaigns that journalists want to cover. The result is increased brand recognition, a stronger presence in trusted publications, and a reputation that opens doors with new audiences, all of which builds stronger search engine authority.
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Unlike link building, which specifically targets link acquisition as its primary goal. Digital PR is about earning your brand a place in the conversations your audiences are already having. The backlinks that result from strong PR are a valuable byproduct, not the starting point.
Our approach to Digital PR starts with your brand’s story. We focus on identifying the narratives within your business that resonate with real audiences and getting those stories in front of the journalists and editors who reach them. Every campaign is built around genuine newsworthiness, with earned backlinks and organic SEO improvements following as a natural, and significant, secondary outcome.
01
Creative strategy and data discovery
We work closely with your team to brainstorm creative hooks and data-led stories that align with your core brand values. By using your internal business data or conducting bespoke external surveys, we create unique, link-worthy insights that provide the hook journalists need to feature your brand.
02
Media research and precision targeting
We identify the specific journalists and publications that your target audience actually reads. We don’t believe in spray and pray tactics. We build curated media lists to ensure your stories land in front of the right people at high-authority outlets.
03
Proactive outreach and newsjacking
We handle the pitching process with full transparency, giving you visibility of our media lists and progress. Beyond scheduled campaigns, we constantly monitor the daily news cycle to find newsjacking opportunities, allowing your brand to provide expert commentary on trending industry topics in real-time.
04
Quality control and SEO impact
Our final step focuses on securing maximum value from every piece of coverage. We prioritise quality over quantity, targeting reputable, high-traffic publications whose audiences align with your target customers. Every placement earns your brand meaningful exposure, with the benefit of strengthening your backlink profile.
SEO services we provide
Digital PR delivers its greatest impact when it’s connected to a broader SEO strategy. Explore our complementary services that amplify your PR results and maximise your brand’s long-term visibility.
AI SEO
Your earned media coverage can directly influence AI-generated responses. Our AI SEO service ensures the authority signals generated by your PR campaigns are structured and leveraged to secure brand citations in tools like ChatGPT and Google AI Overviews, turning press coverage into AI visibility.
Link building
Digital PR earns the headline links; link building fills the gaps. Our link building service complements your PR activity by securing a consistent flow of niche-relevant placements on industry-specific sites, building a well-rounded backlink profile that search engines trust from every angle.
SEO content
Strong PR needs strong content to link back to. Our SEO content service creates the expert-led articles, reports, and landing pages that serve as the destination for your earned coverage, ensuring every backlink lands on a page that converts authority into rankings and revenue.
Technical SEO
Authoritative backlinks can only do so much on a technically poor site. Our technical SEO service ensures every link you earn from a PR campaign passes its full ranking value, with a healthy site architecture that allows link equity to flow freely to your most important pages.
Website migration
A platform change shouldn’t cost you your hard-earned backlink profile. Our website migration service carefully manages the transition of your link equity, ensuring every authoritative link built through your PR campaigns continues to pass full value to your new site.
Digital PR clients we've worked with
Why choose Modo25 for your digital PR agency in Leeds
We combine creative storytelling with extensive media expertise to deliver Digital PR campaigns that earn genuine coverage, reach new audiences, and build lasting brand authority.
Transparent SEO Reporting
Our reports include a full breakdown of coverage secured, the reach and authority of those publications, your share of voice in target media, brand sentiment, and estimated audience exposure. Alongside these brand metrics, we use tools to track how PR activity strengthens your backlink profile and influences organic keyword rankings, all explained in a simple, jargon-free deck.
Bespoke Training
As part of our in-housing offering, we deliver bespoke Digital PR training and consultation tailored to your business and internal capabilities. We can train your in-house teams on everything from spotting a hook and writing a press release to the technical side of how PR impacts SEO, helping you build internal creative independence.
Cross-channel expertise
Our team possesses 28 years of combined experience in SEO, including managing complex, cross-channel campaigns. Whether you’re in retail, travel, or B2B, we leverage agency-honed pitching techniques to ensure your brand earns high-authority coverage from day one.
Digital PR Agency Case Studies
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Digital PR FAQs
What's the difference between digital PR and traditional PR?
Digital PR is built around the same core principles as traditional PR; compelling storytelling, media relationships, and earned coverage. However, digital PR has a clearer view of commercial outcomes and audience reach. Campaigns are designed to place your brand in front of the right audiences in publications they trust, building genuine credibility and brand authority. The high-quality editorial backlinks that result are a highly valuable byproduct, directly strengthening your organic search performance as well.
Do you guarantee coverage or links from your campaigns?
We don’t guarantee placement in specific publications. Editorial decisions ultimately rest with journalists. What we do guarantee is a rigorous, creative process and persistent outreach until a campaign delivers meaningful results. Our track record reflects the strength of our relationships and our approach to crafting genuinely newsworthy stories that earn coverage on merit.
How do you measure the success of a digital PR campaign?
Success is measured across both brand and SEO dimensions. On the brand side, we track the reach and authority of publications covering your story, share of voice in your target media, brand sentiment, and brand search volume uplift. Alongside this, we measure the quality and volume of earned backlinks, referral traffic, and the cumulative impact on your organic rankings over time. You’ll receive a detailed post-campaign report alongside a monthly overview of performance across both dimensions.
How long does it take to see results from digital PR?
The first campaign results, in terms of coverage and live links, typically come within 4 to 8 weeks of campaign launch, but this can vary. The broader SEO impact of those links builds over 3 to 6 months as search engines process the authority signals. Digital PR is most effective as an ongoing programme, where each campaign builds upon the authority established by the last.
How do you decide what stories to create and pitch?
We begin by understanding your business, your industry, and what your target media genuinely find interesting. From there, our team combines data analysis, cultural trend monitoring, and creative ideation to develop concepts that are both newsworthy and commercially relevant to your brand. Every concept is stress-tested for coverage potential before we begin production.
What types of media do you target?
Our coverage typically spans national news titles, industry trade publications, and niche sector-specific outlets, depending on where your target audience spends their time and which domains carry the most authority relevant to your industry. We don’t chase coverage for its own sake; every outreach target is selected based on the audience relevance, editorial authority, and the genuine exposure it offers your brand.
SEO Insights
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Understanding Grey Hat SEO: The middle ground between White and Black Hat
Ready to get your brand in front of new audiences in the publications they trust?
Our dedicated SEO specialists will build a campaign that earns the coverage your business deserves.