TikTok Advertising That Makes An Impact
If you haven’t thought about using TikTok for marketing, why not? As one of the fastest-growing platforms of recent years, TikTok marketing should be on every company’s radar.
TikTok requires a new level of creativity, something not a lot of business owners have the time or resources for. This is where we can help.
Our Approach to TikTok Advertising
As one of the first TikTok Agency Partners in the UK, we’ve spent time understanding how brands can start to advertise and grow on the platform successfully.
01
We start by asking if TikTok is right for you
Not every brand is an obvious fit for TikTok and that’s okay. We start by helping you understand whether the platform aligns with your audience and goals, so you’re investing with confidence rather than guesswork.
02
We build a creative strategy that works
Success on TikTok is driven by original, authentic short-form video and that requires a proper plan. We work collaboratively with you, bringing in creative expertise to develop a strategy that feels native to the platform and true to your brand.
03
We set up and launch the campaigns for you
As one of the first TikTok agency partners in the UK, We know how to get campaigns set up correctly from day one, covering everything from creative execution through to campaign structure, targeting, and measurement.
04
We move as fast as the TikTok does
TikTok isn’t a set-and-forget channel. Our team works alongside your team on an ongoing basis, making optimisation decisions, tracking performance, and scaling what’s working, so your TikTok presence keeps improving over time.
TikTok Marketing Services We Provide
From creative setup to management and reporting, we’ve devised a structure to help you get the most out of TikTok digital marketing.
Consutlation and audience assessments
Not sure if TikTok is right for your brand? We offer consultations to help you understand the platform, assess whether your audience is there, and define what success could look like for your business before you commit a penny of budget.
Creative stratergy and ideation
Great TikTok content doesn’t happen by accident. Our specialist team work collaboratively with your team to develop original, platform-native ideas that cut through, building a content plan designed to maximise engagement and ROI.
Campaign set-up and training
From campaign structure and audience targeting to tracking and measurement, we handle the full technical setup to ensure everything is built to best practice. We also provide hands-on training, so your internal team knows exactly how to use the platform and where to find your audience.
Ongoing management
TikTok success is built over time. We work with you on a continuous basis, monitoring performance, making data-driven optimisation changes, and scaling what’s working to ensure your TikTok campaigns keep delivering results.
Reporting and measurement
Understanding the true impact of your TikTok activity means looking beyond the platform’s native reporting. Modo25 utilises ASK BOSCO®, to give you a clearer picture of how your TikTok campaigns are contributing to overall marketing performance.
TikTok Advertising clients We've Worked With
Why Choose Modo25 for Your TikTok Marketing
We're TikTok Agency Partners
That means years of platform experience, early access to insights, and a depth of knowledge that newer entrants simply can’t match. When you work with us, you’re working with a team that has been at the forefront of TikTok advertising from the very beginning.
We take the collaborative approach
We don’t just take a brief and disappear. We work alongside your team at every stage, ensuring the strategy always aligns with your brand, your audience, and your broader business goals.
We combine creativity with data
Brilliant TikTok content needs to do more than look good. We bring together creative expertise and powerful performance data, to measure what’s really working and inform smarter decisions.
TikTok Advertising Agency Case Studies
All customer stories
Meet the Paid Social Team
Our dedicated Paid Social specialists combine social media expertise with analytical rigour to drive meaningful improvements to your campaigns.
Claudia
Senior Performance Marketing Manager
Abi
Performance Marketing Manager
Bex
Senior Performance Marketing Manager
Sam
Senior Performance Marketing Executive
TikTok Advertising Services FAQs
Why use TikTok marketing campaigns ?
TikTok is one of the fastest-growing social platforms in the world and, compared to more established networks, remains a relatively untapped advertising opportunity.
Are my audience on TikTok – is it right for my business?
TikTok’s core audience skews younger, with the majority of users under 34 and a significant portion aged 16-24. However, the platform’s demographic is expanding rapidly. Adult usage has doubled year on year, meaning TikTok is no longer just a platform for Gen Z. If you’re unsure whether your audience is there, Modo25 can help you assess this as part of a free consultation.
How is TikTok different from other social platforms?
Unlike platforms such as Facebook or Instagram, TikTok is driven almost entirely by creativity and authenticity. Original, engaging short-form video content performs best, which means brands need a strong creative strategy rather than simply repurposing content from other channels.
How much does TikTok advertising cost?
There is no one-size-fits-all answer, as budgets vary depending on your goals, audience, and sector. Modo25 can work with you to define a budget that makes sense for your business and ensure every penny is being spent as efficiently as possible.
How will I know if my TikTok campaigns are working?
Measuring TikTok performance goes beyond the platform’s own reporting. We use ASK BOSCO® to provide multi-channel attribution and clear, accurate reporting. So you can see exactly how TikTok is contributing to your overall marketing performance and bottom line.
Do I need a large budget of a big team to get started?
Not at all. We work with businesses of all sizes and can tailor our approach to suit your resources. Whether you’re just starting out or looking to scale an existing presence, we can build a TikTok strategy that works for where you are right now.
TikTok Marketing Insights
Want to get started with your TikTok marketing? Get in touch...
As a TikTok Agency Partner, we will run through the basics, gain an understanding of your goals, and work with you to create a bespoke, tailor-made plan to maximise your efforts.