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Understanding search intent: how to optimise for the user
Keyword research has shaped our strategy, focusing on search volume and competition. But it’s time to shift gears and re-frame
Digital news to watch: Apple document leak reveals scoring system for AI-generated responses
In this week’s digital news, an Apple document reveals how AI digital assistant responses are rated for harmfulness, truthfulness,
Leaked Apple doc reveals scoring for AI generated responses and what it means for SEO
Here’s what we know so far… A leaked, 170-page Apple document reveals how the company evaluates AI digital assistant responses,
How to use affiliates for a content-led approach
Content marketing has become a cornerstone for digital strategies, allowing brands to build awareness, engage their audience, and ultimately drive
Digital news to watch: Google completes March 2025 Core Update rollout
In this week’s digital news, Google completes March 2025 Core Update rollout after two weeks of implementation across search results
How to break the Google Ads cycle
This might seem like a strange article to be writing from the perspective of someone who works in performance marketing.
Digital news to watch: Google updates Performance Max campaigns to improve transparency
In this weeks digital news, Google Performance Max now shows which search terms are triggering ads, allowing negative keywords to
ChatGPT Search and Other New Search Alternatives: The Future of Online Search
The way we search for information online is undergoing a transformative shift. For decades, Google has dominated the search engine
