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Digital news to watch: Google Ads is testing a new “Video” option in its Assets section
In this weeks digital news, Google Ads is testing a new “Video” option in its Assets section, allowing advertisers to
Is Google Losing Its Grip? The Rise of Generative AI in Search and Marketing
Recent data and an in-depth LinkedIn post by Tim Cameron-Kitchen from OFCOM indicates that Google’s user base has shrunk compared
Best Companies 2024: Modo25 is the 26th Best Small Company!
Modo25 is the 26th Best Small Company to work for in the UK in 2024! Last month marked a really
How to calculate Conversion Rate: a guide for marketers
Understanding your conversion rate (CRO) is key to measuring the success of your marketing efforts. Whether you’re running a website,
Digital news to watch: Google Search sees UK decline
In this weeks digital news, Google’s dominance in the UK search engine market has reportedly weakened as users concerns around
In-House vs Agency PR: Making the right choice for your brand
When it comes to managing public relations (PR), businesses often face an important decision: should they build an in-house PR
What to look for when choosing your affiliate network
Choosing the right affiliate network is a critical part of any affiliate programme strategy. The network you select can significantly
Digital news to watch: Google Ads has introduced brand guidelines for Performance Max campaigns
In this weeks digital news, Google Ads has introduced brand guidelines for Performance Max campaigns, allowing advertisers to customise automated
