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Affiliate Network vs GA4 tracking
Understanding how to measure and optimise performance is crucial. As advertisers, agencies and affiliates strive to maximise ROI (return on
Digital News to Watch: UK affiliate marketing growth is outperforming all digital adspend by 50%
In this week’s digital news roundup, Google expanded its store ratings feature to more countries. At Advertising Week New York
The Future of Performance Marketing: Trends and Innovations
The world of performance marketing is evolving fast. With rapid shifts in consumer behaviour, businesses face new challenges in staying
Digital news to watch: Google has introduced Ads Data Hub
In this weeks digital news, the Google Ads landscape is evolving with a stronger emphasis on privacy-compliant data usage. Google
Affiliate vs PPC Marketing: Which is the right channel for your strategy?
Digital marketing plays a crucial role for many businesses in today’s world, offering great opportunities to reach potential customers across
Affiliate vs PPC Marketing: Which is the right channel for your strategy?
Digital marketing plays a crucial role for many businesses in today’s world, offering great opportunities to reach potential customers across
Digital news to watch: YouTube introduces new AI features
In this weeks digital news, YouTube introduces new AI features on the platform. These new features make it easier for
How to calculate statistical significance for CRO tests
What is statistical significance? Statistical significance for CRO is the measurement of the probability of the null hypothesis being true
