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Digital news to watch: Google Ads adds new image and video sourcing options to PMax

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5 SEO metrics that matter and why you should track them

5 SEO metrics that matter and why you should track them

SEO metrics – do you know which ones you should be tracking? In the world of digital marketing, it can
5 to watch this week in digital: Oracle to partner with TikTok, Snap Minis & Underground ads worst hit

5 to watch this week in digital: Oracle to partner with TikTok, Snap Minis & Underground ads worst hit

The bidding war for fast-growing social media app TikTok has come to a head this week as they reject a
A quick guide to image optimisation

A quick guide to image optimisation

Do you know how to correctly perform image optimisation? Images are a vital part of any piece of content. Without
The complete guide to internal link building on your website

The complete guide to internal link building on your website

Much the same as link building on external sites, you should also focus on internal link building within your own
Inhousing on the rise as agencies find themselves under threat

Inhousing on the rise as agencies find themselves under threat

A new report from the World Federation of Advertisers (WFA) and The Observatory International reveals creative inhousing has risen to
Inhousing on the rise as agencies find themselves under threat

Inhousing on the rise as agencies find themselves under threat

A new report from the World Federation of Advertisers (WFA) and The Observatory International reveals creative inhousing has risen to
What is PPC and how does paid media work?

What is PPC and how does paid media work?

We’re taking it back to basics today to explain exactly what PPC is and how it works. If you’re new
What is a Google featured snippet and how do you get one?

What is a Google featured snippet and how do you get one?

Ever heard of a Google featured snippet? In the world of digital marketing, content and SEO go hand in hand.

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Concentric white circles forming a target or radar pattern in the upper right corner on a gray background.
Concentric white rings radiating from the top-right corner on a gray background, forming a target-like pattern.