The challenge
Natural Baby shower needed a strong Q4 to meet ambitious annual targets. The challenge: a double-digit uplift during the peak trading period, with Black Friday serving as a centrepiece of their strategy. Our team implemented a comprehensive Q4 strategy that combined forward-thinking planning with agile execution to help them smash their goals.
50K
customers dealt with across the website over black Friday.
The Solution
Natural Baby Shower achieved remarkable success during the key trading period and Q4 delivered a 12% year on year increase in revenue. During this period, they dealt with over 50,000 customers and dispatched an excess of 60,000 orders. Through strategic planning, dynamic adjustments, and close collaboration, we empowered Natural Baby Shower to deliver exceptional results during the most critical trading period.
This year’s peak results were a game-changer for us. The combination of strategic foresight and real-time support from Modo25 with our paid search and paid social campaigns made all the difference during our peak trading period. We couldn’t have achieved this level of success without the Modo25 teams’ expertise and dedication.
Clifton Vaughan, CEO & Founder
Key take homes
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