Why Marketing Mix Modelling matters
Marketing is changing, data privacy regulations, platform restrictions, and fragmented customer journeys mean that traditional tracking tools can no longer give the full picture.
MMM bridges that gap, combining creativity and data science to help you understand the true return on your marketing investment.
Future-proof measurement
Works without cookies or user-level tracking.
Holistic view
Includes online and offline media, creative impact, and external factors.
Strategic clarity
Identify diminishing returns and optimal spend levels by channel.
Proven results
Clients using balanced media strategies see ROI increases of 25–100% compared to performance-only campaigns.
Our approach
At Modo25, we combine our data science expertise with deep channel knowledge in social, programmatic, and performance marketing to deliver actionable insight.
1. Data integration & analysis
Our in-house data team brings together your media, sales, and market data into a single, clean source.
We use advanced econometric techniques and our proprietary Ask BOSCO® technology to build bespoke MMM models tailored to your business.
2. Scenario planning & forecasting
We don’t just tell you what happened, we show you what could happen.
Simulating different budget allocations, forecast results, and testing “what-if” scenarios to find the most profitable media mix.
3. Insights & creative feedback
Because creative is now one of the biggest drivers of performance, we connect MMM insights with our creative testing process.
Our specialists review your ads, test them at scale using AI tools, and continuously iterate based on performance data, ensuring your creative and media work hand-in-hand.
4. Continuous optimisation
MMM isn’t a one-off project.
We build a measurement framework that evolves with your campaigns, combining MMM with incrementality testing, brand lift studies, and exposed vs. non-exposed analysis for full-funnel measurement.
Where MMM meets real-world marketing
Our expertise spans all major channels, and we don’t just analyse them; we deliver and optimise them too.
At Modo25, we offer end-to-end Marketing Mix Modelling (MMM) alongside hands-on paid social, programmatic, and creative services, ensuring your strategy is both insight-driven and actionable.
Paid Social
We offer full-service paid social campaign management and creative optimisation, built on MMM insight. Harness platforms like Meta, TikTok, Pinterest, and YouTube to drive both awareness and conversion.
Our MMM analysis identifies which platforms and creative types deliver the highest return.
We then activate those learnings through continuous creative testing and monthly refresh cycles to avoid ad fatigue and keep engagement high.
Programmatic
We offer programmatic advertising services that align directly with your MMM insights, ensuring every impression drives measurable value.
Access premium inventory across Connected TV (CTV), Digital Out-of-Home (DOOH), native, video, and audio channels.
MMM reveals how each of these contributes to overall ROI, allowing us to optimise spend across channels.
We leverage contextual, audience, and first-party data targeting to reach your customers where they are and measure impact holistically.
Creative & content
We offer creative strategy and content production services informed by MMM results, ensuring that data drives creativity and creativity drives performance.
70% of purchases are influenced by prior brand interaction; our MMM insights highlight how creative consistency builds brand trust and conversion.
Our cross-channel creative process ensures your brand stands out and tells a unified story, supported by ongoing testing, iteration, and measurement.
Why choose Modo25?
We know that in digital marketing, it can feel like there are only two options: agency or in-house. That’s where Modo25 comes into things. We offer a hybrid approach whereby our team collaborate with your in-house team using best practice methods and training.
we build measurable marketing strategies.
Our unique approach combines independent data science, hands-on marketing expertise, and industry-leading technology to help brands make smarter decisions and drive sustainable growth.
Independent & transparent
We’re proud to be independent, which means we’re not influenced by any media platform, network, or agency bias.
Every recommendation we make is based purely on data and what’s best for your business.
Our transparent reporting gives you full visibility into how your marketing investment is performing, helping you make confident, evidence-based decisions.
Powered by Ask BOSCO®
Our MMM solutions are backed by Ask BOSCO®, Modo25’s proprietary forecasting and benchmarking platform.
Ask BOSCO® brings together millions of data points across channels, industries, and markets to deliver accurate predictions, custom scenarios, and real-time performance insights.
It means you get more than a model, you get a living, breathing measurement framework that continuously improves your strategy.
Human + machine intelligence
We believe the best results come from the right balance of data and creativity.
Our in-house data scientists build robust econometric models, while our marketing and creative specialists translate those findings into actionable strategies that work in the real world.
This blend of human insight and machine learning ensures that every campaign decision, from budget allocation to creative direction, is grounded in both evidence and experience.
Proven impact
Our clients consistently see measurable uplifts in performance when they adopt a more balanced, insight-driven approach to marketing.
By combining MMM insights with tactical activation across paid social, programmatic, and creative, we’ve helped brands achieve ROI improvements of up to 2x compared to performance-only strategies.