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Low Cost Glasses:
Driving Growth

Low Cost Glasses are an online prescription glasses manufacturer. Their goal is to be a disruptive player in the online glasses market and rapidly drive new customer acquisition and grow revenue. Modo25 devised and implemented an affiliate strategy that helped to support them in achieving their goals.

How did Modo25 help Low Cost Glasses?

Targeting prescription glasses wearers, the strategy was to find new customers through increased brand awareness of this newcomer to the market. We needed to build brand awareness through targeted remarketing and an affiliate strategy to convert the audience into new customers.  

Revenue increased by

0
%

in under six months

Challenger market entrant

“You can tell there is real experience within the team. They understand our products and audience and we’ll continue to grow, alongside Modo25 to be a disruptive player in the glasses market.” Sergio Weingarten, CEO DD Frames & Low Cost Glasses

What did Modo25 & Low Cost Glasses achieve?

Maintaining optimum coverage across relevant channels, whilst sustaining and exceeding the ROAS target, meant we delivered results that hit both customer acquisition and revenue targets whilst adhering to margin goals.  Results included 155% increase in new users to the website . ROAS improved by 36% . 17% increase in PPC e-commerce conversion rate . 54% increase in average order value across all channels  and 140% increase in organic traffic .