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Modo25 / Our Experience / Natural Baby Shower:
Paid Search & Paid Social

Natural Baby Shower:
Paid Search & Paid Social

Natural Baby Shower is a leading ecommerce business that sells ethically sourced baby and parenting products. Having recently switched agencies, Natural Baby Shower sought a fresh approach with our team at Modo25 to reignite their paid search and paid social campaigns while managing their marketing efficiency ratio (MER) for optimal results.

Double-digit growth over Peak 2024

Natural Baby Shower needed a strong Q4 to meet ambitious annual targets. The goal: a double-digit uplift during the peak trading period, with Black Friday serving as the centrepiece of their strategy. Our team implemented a comprehensive Q4 strategy that combined forward-thinking planning with agile execution to help them smash their goal.  

Double-digit growth:

0
%

uplift over Peak 2024

"Game-changing"

“This year’s Peak results were a game-changer for us. The combination of strategic foresight and real-time support from Modo25 with our paid search and paid social campaigns made all the difference during our peak trading period. We couldn’t have achieved this level of success without the Modo25 team’s expertise and dedication.”  – Clifton Vaughan, CEO & Founder

What Modo25 did:

  • Collaborative Planning: We conducted multiple Q4 planning sessions, aligning closely with Natural Baby Shower’s in-house team to create ad copy, schedule campaigns, and forecast performance. This ensured all elements of the campaign were tailored to seasonal trends and consumer behaviour.
  • Dynamic MER Analysis: Working alongside Natural Baby Shower’s team, we analysed the marketing efficiency ratio on an intraday, hour-by-hour basis. This allowed us to adjust budgets and strategies in real-time, ensuring we could capitalise on opportunities and mitigate risks as they arose.
  • Seasonal Adjustments: Our team made targeted seasonal adjustments to campaigns, optimising ad spend and performance across paid search and paid social.
  • Intraday Support: During peak trading days, we provided hands-on support, enabling rapid adjustments to maximise returns during high-demand periods like Black Friday.
  • ASK BOSCO® for reporting & planning: The Modo25 team leveraged the power of ASK BOSCO®, our AI digital marketing analytics platform, to report, forecast, plan, and strategise effectively. This allowed us to identify actionable insights, track real-time performance, and shape a data-driven strategy that delivered optimal outcomes.

 

The result:

Natural Baby Shower achieved remarkable success during the key trading period and Q4 delivered a 12% year-on-year increase in revenue. During this period, they dealt with over 50,000 customers and dispatched in excess of 60,000 orders. Through strategic planning, dynamic adjustments, and close collaboration, we empowered Natural Baby Shower to deliver exceptional results during their most critical trading period.

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