Digital marketing news & insights
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How to choose between micro and macro influencers for your paid social campaigns
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How to choose between micro and macro influencers for your paid social campaigns
TLDR: Micro and macro influencers serve different purposes in paid social, and the right choice depends on your objective, audience, […]
Digital news to watch: Google can be directly liable for false AI Overview claims
In this week’s digital news, Google can be directly liable for false claims in AI Overviews, a German court ruled. Google […]
How to structure your Meta Ads funnel in 2026
TLDR: The old way of building Meta funnels, tight audience targeting, multiple lookalike ad sets, and granular segmentation, longer works […]
Digital news to watch: Google Ads Terms of Service updated for AI changes after 8 years
In this week’s digital news, Google has updated the Google Ads Terms of Service (TOS) in the area of policy, […]
How to diagnose and fix creative fatigue in your paid social campaigns
TLDR: Ad creative fatigue is one of the most common reasons paid social performance drops and one of the most […]
Digital news to watch: Google Ads has introduced Prospect Mode
In this week’s digital news, Google Ads has expanded New Customer Acquisition with a new feature called Prospect Mode. OpenAI […]
How to use AI tools in affiliate programme management in 2026
TLDR: 78% of affiliate marketers now use AI tools, but most are only using them for content. AI is also […]
Digital news to watch: OpenAI expands Ads Manager Beta
In this week’s digital news, the latest ChatGPT Ads updates give advertisers more control over campaign pacing, location targeting, and […]
