Digital marketing news & insights
Stay ahead of the curve with the latest updates, expert insights, and innovative ideas in digital marketing.
All blog posts
What are you interested in?
A guide to TikTok Ads
TLDR: TikTok advertising means putting paid spend behind video content, with goals ranging from awareness through to conversions and sales.
Shopify Editions Fall ’26: what it means for your SEO, paid media and CRO
TLDR: Shopify’s Fall ’26 Edition gives brands new places to sell, new places to advertise and a new way of
Digital news to watch: Google updates Spam guidelines for shareable pages and UGC
In this week’s digital news, Google AI Mode linked only to Google’s own pages in 46.5% of U.S. product answers,
What is keyword analysis in SEO?
TLDR: Keyword analysis is the process of evaluating search terms by their search volume, competition and intent, so you can
Digital news to watch: Google Ads adds new image and video sourcing options to PMax
In this week’s digital news, Google Ads is expanding asset optimisation in Performance Max with two new features that allow
How to get the most out of Google Ads as a small business
TLDR: Google Ads works for small businesses when the account is set up properly and managed regularly. You only pay
Digital news to watch: You can now choose where your Google Ads budget goes
In this week’s digital news, you can now categorise ad networks by priority in Google and allocate budget to secondary
How to run Google Ads. The no-fluff guide that gets results
TLDR: Google Ads can be one of the most profitable channels in your marketing mix. It can also be one
