Digital PR has experienced exponential growth, this is due in part to the widespread influence of social media, online news outlets, and the booming industry of influencers.
This importance of online visibility has transformed digital PR into a dynamic and rapidly expanding sector in digital marketing, creating a landscape brimming with career opportunities.
In this blog, we will explore the reasons why a career in digital PR is an opportunity to step into a career that will offer you progression in a fast-paced and ever-changing environment that will ensure no day is the same.
Industry growth
Overall digital marketing is experiencing unprecedented growth, making it an attractive career choice – with digital PR a good niche to explore. In 2021 alone, 225,000 people were employed in the industry and the number of digital advertising businesses in the UK has grown 6.1% per year on average between 2018 to 2031.
This industry growth has created a surge in demand for skilled professionals, ensuring a range of job openings across various sectors – whether in-house or agency.
This growing market minimises the risk of unemployment, offering reassurance to newcomers, especially recent graduates when entering the world of work.
Show me the money
There is no denying that everyone is feeling the pinch with the ongoing cost of living crisis.
However, as the demand for digital PR professionals increases, so do the financial incentives.
Salaries, benefits, and bonuses in the industry are on an upward trajectory, reflecting the value placed on skilled practitioners.
According to data from Marketing Week, senior marketing managers saw an average salary increase of 15.4% between April 2022 and April 2023, while directors and ‘heads of’ saw an increase of 11.1%. While junior team members saw an average salary growth of 9.1% between 2022 and 2023.
Versatile and open
One of the most appealing aspects of digital PR lies in its versatility.
The variety of roles within the sector is vast, ranging from marketing management, charity PR, public affairs, and financial PR. Roles are available within FTSE 100 companies, in-house at global brands or national and regional PR agencies.
This openness and variety ensure that a person can find a niche that aligns with their interests and aspirations.
Furthermore, many PR positions offer flexible schedules, allowing professionals to work hybrid, freelance or become a digital nomad. Digital PR is an ‘always on’ profession – so you can make it work for you and your schedule.
Personal growth and opportunities
Working in digital PR is dynamic and intellectually stimulating. From crafting compelling press releases, media outreach, link-building, and creative campaigns to managing high-profile accounts – you are constantly challenged to be innovative.
This continuous cycle of growth fosters personal and career development, with rewards and growth for dedicated efforts.
While the demands of the job may require time and effort, the accomplishments and opportunities enrich both a personal and professional life.
Creativity and innovation
PR offers the opportunity for creativity and innovation.
Whether it’s creating and launching attention-grabbing campaigns, brainstorming unique strategies, crafting compelling press releases, engaging with influencers, or organising events.
PR professionals can be creative and have a lasting impact on an audience and a client.
Outlook and awareness
In the 24-hour news cycle and connected world, PR experts can engage with diverse audiences and navigate cross-cultural communication – often working on accounts and with clients that you need to become an expert on.
Understanding the media, different niches/sectors and audiences gives you a wider perspective that broadens your horizons but also fosters a deeper cultural awareness and understanding.
Entering a career in digital PR can offer you a range of opportunities for financial reward, personal growth, and a platform for creativity.
Despite its time-consuming nature, the satisfaction and growth in this field make it a rewarding career in the business world and beyond.
If you would like to discuss your PR requirements with our team or for more advice on how to launch your PR or digital marketing career, simply get in touch by sending us an email to [email protected].
