What is retargeting? Strategies & best practices
TLDR: Retargeting explained? Performance Marketing Manager, Marcus Bird, unpacks the ins and outs of retargeting, from pixel-based tracking to dynamic and
Our CEO, John Readman, is named in BIMA 100 List 2025
We’re excited to share that John Readman, our CEO at Modo25 and the driving force behind ASK BOSCO®, has been
Six reasons why Digital PR is the career for you
Digital PR has experienced exponential growth, this is due in part to the widespread influence of social media, online news outlets,
How Digital PR is crucial to navigate a crisis
In the 24-hour, constant-on world that we live in, news travels at the speed of a click and social media
Creating a spook-tacular Halloween: Unleashing the power of digital PR this October
As Autumn rolls in and the season changes, Halloween enthusiasts eagerly anticipate the arrival of this spooky time of year.
Unveiling the Evolution of X’s Feed Algorithm and New Features
In the ever-evolving world of social media, X continues to innovate and refine its platform to enhance user experience and
Latest Social Media Platform Updates: What you need to know
If there’s one thing constant about social media platforms, it’s that they are constantly changing! We know it’s difficult to
Securing a job in PR and marketing
Public relations (PR) and marketing are exciting and dynamic fields that offer a wide range of opportunities for those interested
What does a PR agency do?
As we head into the new year, businesses will review their marketing and PR budgets for the year ahead and